The Program Manager, Data Support plays a key role in advancing University-wide annual giving efforts through complex, data-driven insights and close coordination with School and Center Annual Giving staff. This position manages data sets/lists that support direct response annual giving campaigns and identifies additional opportunities to strengthen fundraising strategies through effective data application. In collaboration with the supervisor, the Program Manager is responsible for routine data preparation to support multi-channel annual giving campaigns, including direct mail, email, text, and phone outreach. This includes preparing files for mail house production, managing segmentation lists, and ensuring consistency across communication platforms. The role also maintains data integrity and improves access to timely and accurate reporting. By generating actionable insights and supporting performance analysis, the Program Manager plays a key role in informing data-driven decision-making across Penn’s annual giving programs. Additionally, the Program Manager will train and support other annual giving staff in understanding and using data tools, reports, and segmentation strategies to strengthen unit-level fundraising performance. The role also includes developing and maintaining documentation for standard operating procedures related to data exports, segmentation protocols, and production timelines, ensuring consistency and efficiency in execution.