Program Manager, Category

Genuine Parts Company • Wildwood, GA

3d

About The Position

The Category Program Manager (CPM) is responsible for managing and executing category-specific strategies in partnership with the Senior Category Program Manager. Each Category Program Manager supports one identified product category (such as Filters, Brakes, Undercar, Underhood, or Heating & Cooling), collaborating closely with field sales teams, suppliers, and internal stakeholders. The Category Program Manager delivers product expertise, facilitates sales training, and supports program execution including promotions, new product introductions, and product launches. This role requires strong product knowledge, communication skills, and the ability to manage category initiatives effectively. Key Performance Indicators (KPIs) Successful delivery of category-specific promotions and new product introductions on schedule. Completion rate and effectiveness of sales training sessions within the category. Supplier engagement and satisfaction within the assigned category. Achievement of category sales goals and growth targets as set by Senior Category Program Manager. Positive feedback from field sales teams on product knowledge and support. Efficient management of category initiatives and timely communication with SCPM.

Requirements

• Minimum 5 to 7 years of experience in category management, product management, sales operations, or related fields within automotive or industrial sectors.
• Strong product knowledge of the assigned category.
• Effective presentation and communication skills demonstrated through training and stakeholder engagement.
• Analytical skills to monitor category performance and identify opportunities.
• Ability to manage multiple projects and priorities independently.

Responsibilities

• Develop and execute category-specific strategies in alignment with Senior Category Program Manager guidance.
• Provide in-depth product expertise and training to Business Development Managers, Inside Sales, Customer Order Specialists, and field sales teams within the assigned category.
• Partner with suppliers to coordinate training, sales initiatives, and enhance product knowledge.
• Manage category promotional programs, new product rollouts, and product launches.
• Track and report category performance metrics and contribute to ongoing category analysis.
• Support field adoption of product programs by addressing product questions and providing technical knowledge as needed (within scope).
• Collaborate cross-functionally with Marketing, Operations, and Sales teams to ensure cohesive execution of category objectives.
• Assist the Senior Category Program Manager in managing multiple category projects and initiatives.
• Travel as required to support field activities and supplier engagements (typically less than Senior Category Program Manager travel requirements).

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees