Program Manager – Behavior Change and Public Health Communications

Blueprint Creative Group • Boston, MA

2d • Hybrid

About The Position

Blueprint Creative Group is expanding our Massachusetts team to deliver statewide health equity and safety initiatives across the state. We are looking for a mission driven Program Manager who lives and breathes social marketing, behavior science, and multicultural engagement. You will own end-to-end delivery of omnichannel campaigns that move audiences from vaccine hesitant parents to distracted drivers, from awareness to action. Blueprint seeks a senior Marketing Communications Manager to oversee and run statewide education and awareness programs. This role combines account management, communications, stakeholder engagement, school-based programming, and event operations. You’ll own day-to-day delivery, from strategy to execution for statewide digital and earned media campaigns (health, transit, tourism). We offer remote with hybrid/in-office flexibility.

Requirements

• 7+ years managing large public health or safety campaigns for government, community organizations, or agency clients.
• Demonstrated success reducing risk behaviors or improving health outcomes.
• Deep knowledge of behavior change models, health equity frameworks, and Plain-Language principles.
• Master’s in Public Health (MPH), Behavioral Science, Health Communication, or equivalent experience.
• Persuasive presenter, consensus builder, flawless project manager (PMP, CAPM, or Scrum certification a plus).

Nice To Haves

• Spanish, Portuguese, or another prevalent Massachusetts language highly valued.

Responsibilities

• Lead 360° public health programs from research, strategy, creative, media, events, and analytics and ensuring every milestone, budget line, and KPI is met.
• Translate behavior theory into practice and apply social norms and behavior change frameworks to campaign messaging, segmentation, and channel mix.
• Manage integrated teams of strategists, creatives, media buyers, web developers, and community outreach specialists.
• Partner with stakeholders across state agencies, municipal health departments, community-based organizations, and faith-based coalitions to co-create culturally fluent interventions.
• Own data & evaluation. Design baseline surveys, set KPIs, and deliver dashboards that track reach, engagement, and behavior outcomes such as seat belt use or vaccination uptake.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager