About the position
As part of our Dental Professional team, North America - marketing & sales teams & Global Dental Professional Marketing, you will develop and activate consumer and dental professional marketing strategies to grow Dental Professional product recommendations and sales while delivering the US P&L. You will also contribute to the development and implementation of national dental professional marketing plans, including advertising and promotional activities while partnering with our global team to co-develop innovation roadmaps that address local customer (DP) and Consumer (patient) insights. Your role includes growing awareness, trial, purchase, preference, and acceptance for Philips Oral Health products among US-based Dental Professionals (dentists, dental hygienists, other key staff) and their patients; defining and executing go-to-market strategies and communication with Dental Professionals; shaping the professional oral healthcare product portfolio (professional whitening and interdental). You will build Philips Zoom!, the #1 patient requested professional whitening brand, and its growing presence in the dental professional market. Additionally, you will develop the Marketing Plan linked to strategic objectives of the Business Market Combination and Strategic Plans. Analyzing consumer research, dental professional research, channel trends, current market conditions, and competitor information will be essential to unlock new insights that will drive competitive advantage. You will team up with the global category team to localize product launches and packaging and provide local customer insights to co-develop innovation roadmaps and brand strategy. Leading cross-functional brand and category reviews to identify issues and opportunities is also part of your responsibilities. Establishing effective working relationships and leveraging your ability to influence cross-functional stakeholders, external agencies, and partners will be crucial. Engaging and influencing stakeholders effectively while developing and coordinating means to seek regular input from Senior Management is expected.
Responsibilities
- Develop and activate consumer and dental professional marketing strategies.
- Grow Dental Professional product recommendations and sales while delivering the US P&L.
- Contribute to the development and implementation of national dental professional marketing plans.
- Build Philips Zoom!, the #1 patient requested professional whitening brand.
- Analyze consumer research, dental professional research, channel trends, and market conditions.
- Team up with the global category team to localize product launches and packaging.
- Lead cross-functional brand and category reviews to identify issues and opportunities.
- Establish effective working relationships with stakeholders and external partners.
Requirements
- 5+ years of experience in marketing, ideally in a professional marketing (B2B) setting or CPG environment.
- Experience working with a sales force in the healthcare space is preferred.
- Proven leadership capability.
- Strong analytical orientation and experience managing forecasting and financial budgets.
- Strong Excel skills and critical thinking abilities.
- Excellent written and verbal communication skills.
- Strong PowerPoint and presentation skills.
- Ability to occasionally travel within the US.
Nice-to-haves
- Bachelor Degree, preferred and MBA, nice to have.
Benefits
- Generous PTO
- 401k (up to 7% match)
- HSA (with company contribution)
- Stock purchase plan
- Education reimbursement
