Professional Auto Sales Consultant - Logan VW

Murdock Auto TeamLogan, UT
Onsite

About The Position

The Sales Consultant is responsible for helping customers with the purchase of new or used vehicles by understanding their needs, offering product recommendations, and guiding them through the purchasing process. This role includes prospecting, conducting test drives, negotiating deals, and providing exceptional customer service. The Sales Consultant is expected to meet sales targets, maintain customer relationships, and contribute to the overall success of the dealership. They should have in-depth knowledge of products, excellent communication skills, and a customer-centric approach to sales.

Requirements

  • A high school diploma or equivalent
  • Previous experience in sales or retail sales
  • Experience in customer service, relationship-building, or sales
  • Knowledge of vehicle features, financing options, and the sales process
  • Excellent communication and interpersonal skills, with the ability to engage and build relationships with customers
  • Strong negotiation skills and the ability to close sales while maintaining a positive customer experience
  • Ability to work well under pressure and manage a high-paced sales environment
  • Strong problem-solving skills and the ability to address customer concerns effectively
  • Proficiency in using dealership software, CRM tools, and basic office software (e.g., Microsoft Office Suite)
  • A customer-focused attitude with a dedication to providing excellent service
  • Self-motivated, goal-oriented, and able to work independently as well as part of a team
  • Strong time management and organizational skills
  • Valid Driver's License
  • A clean driving record

Nice To Haves

  • A college degree in business, marketing, or a related field

Responsibilities

  • Greet customers in a friendly, professional manner and establish their needs for vehicle purchases
  • Provide detailed information about vehicle features, pricing, promotions, and financing options
  • Conduct vehicle walk-arounds and offer test drives to potential buyers
  • Answer customer questions about various vehicle models, financing options, and dealership services
  • Build strong, lasting relationships with customers by providing exceptional service and addressing concerns or issues during the buying process
  • Assist customers in selecting and purchasing vehicles that meet their needs and preferences
  • Negotiate pricing and trade-in offers with customers, aiming to close deals while maintaining dealership profitability
  • Prepare and present sales contracts and documentation, ensuring all transactions comply with dealership policies
  • Achieve individual sales targets and contribute to dealership sales goals
  • Follow up with potential buyers who have expressed interest but have not yet completed their purchase
  • Ensure customers are satisfied throughout the entire buying process, addressing any concerns or questions
  • Provide post-sale support, ensuring customers are satisfied with their vehicles and following up on service needs
  • Assist customers with warranty information, vehicle accessories, and maintenance schedules
  • Resolve customer complaints in a professional manner, escalating issues when necessary
  • Stay up-to-date with the latest vehicle models, features, and industry trends
  • Attend training sessions to deepen product knowledge and improve sales techniques
  • Be knowledgeable about the dealership's inventory, including both new and pre-owned vehicles, and offer expert advice to customers
  • Collaborate with sales managers and finance teams to ensure smooth transactions and customer satisfaction
  • Work with the marketing department to promote dealership specials, promotions, and events
  • Participate in dealership events, promotions, and sales campaigns to attract new customers
  • Maintain accurate customer records in the dealership's CRM system
  • Assist in the preparation of sales reports and inventory management
  • Handle paperwork related to sales, financing, and vehicle registration
  • Follow dealership protocols for processing sales and completing necessary documentation
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