Product Strategy & Operations Lead, Ad Performance

Roku • New York, NY

2d • $130,000 - $170,000 • Hybrid

About The Position

We're looking for a PS&O Lead with a performance advertising background to drive product strategy through market analysis, competitive intelligence, and go-to-market execution for Roku's growing performance advertising business. You'll develop and operationalize scalable frameworks to unlock revenue growth across our performance and growth advertising portfolio, ensuring tight alignment across product, sales, and legal teams. You'll act as a key strategic partner bridging product development with business enablement, identifying systemic roadblocks, workflow inefficiencies, and operational gaps that stand between our roadmap and the market.
The ideal candidate has built or scaled performance advertising products in a digital platform environment. You've worked across outcome-based buying systems: cost-per-action bidding, conversion optimization, audience targeting, measurement and attribution, and the feedback loops that make performance campaigns work at scale. You understand how growth marketers evaluate platforms, what drives adoption of new buying products, and how to translate complex ad tech into something a sales team can confidently sell. This is a high-visibility, high-impact role. You'll operate with autonomy, move fast, and own the commercialization and triage work that determines whether Roku's performance advertising platform becomes a must-buy for growth marketers.

Requirements

• 4+ years of experience in strategy and operations, growth or performance marketing, or equivalent practical experience, ideally within digital advertising.
• Experience managing performance budgets with an understanding of how decisions are made for budget and optimization.
• Demonstrated ability to shape product strategy through market analysis, competitive insights, and cross-functional alignment.
• Strong systems thinker with a proven ability to scale operational processes and deliver measurable business outcomes.
• Exceptional communication and influence skills, highly analytical, detail-oriented.
• Strong experience using AI to increase productivity in research, developing presentations and briefing documents, financial analysis, and other professional tasks.
• Proven track record of growth and progression in prior roles, reflecting strong performance and increasing responsibility.

Responsibilities

• Develop and maintain product strategy for Roku's performance advertising portfolio, ensuring market dynamics, buyer needs, and business objectives are reflected in roadmaps and prioritization.
• Analyze systems, workflows, and dependencies across ad delivery, bidding, targeting, forecasting, and measurement to identify gaps and propose scalable solutions.
• Partner with Product Management, Ad Sales, Operations, and Legal to unblock revenue opportunities and scale team readiness to sell and support performance buying products by addressing compliance, operational, and go-to-market challenges.
• Establish frameworks for scaling across Roku’s direct channels including Home Screen and native surfaces and our in-stream video ads businesses.
• Serve as the directly responsible individual for performance advertising GTM initiatives, ensuring cross-functional teams are aligned, accountable, and delivering measurable outcomes.
• Own the operational readiness and launch execution for new performance buying products, ensuring Ad Sales teams are equipped to support advertisers from day one.

Benefits

• This role is eligible for health insurance, equity awards, life insurance, disability benefits, parental leave, wellness benefits, and paid time off.
• Roku is committed to offering a diverse range of benefits as part of our compensation package to support our employees and their families. Our comprehensive benefits include global access to mental health and financial wellness support and resources. Local benefits include statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension). Our employees can take time off work for vacation and other personal reasons to balance their evolving work and life needs.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed