Product Strategy Lead, Go-To-Market, Data Signals

Google • New York, NY

5d

About The Position

This role sits within the Product Go-to-Market (pGTM) team. Product GTM includes teams across Search, YouTube, Measurement, and the Google Marketing Platform -- all working collaboratively to identify the most impactful solutions to deploy across our customer base. Product GTM's mission is to design, build, and drive product activation strategies that accelerate Americas Large Customers Sales (ALCS) growth.

Within pGTM, this role is housed within our pGTM Measurement+ organization, which inculdes teams who commercialize data signals and media effectiveness solutions to help customers accurately track, measure, and maximize the value that Google is driving for them. As a Product Strategy Lead for Data Signals, you will be a member of a team that owns commercialization for Google's suite of data signals solutions, spanning data strength conversions products, Google Analytics, apps measurement, and applied AI for marketing solutions. These marquee products are a high strategic priority for ALCS and provide a critical data foundation for Google's Search and YouTube businesses.

The Go-to-Market Operations (GtM) team ensures Google's complex and ever-evolving Ads business runs smoothly. We are instrumental in setting go-to-market strategy, and ensuring flawless execution and operations against the strategy. We have teams embedded in each of the major Ads business areas as well as global teams that work across the business areas. Team members are analytical and strategic, with a pragmatic sense of how to get things done.

Requirements

• Bachelor's degree or equivalent practical experience.
• 4 years of experience in a management consulting, sales operations, business strategy or corporate advisory role.

Nice To Haves

• Experience in sales or product strategy in traditional or digital advertising.
• Knowledge of Google's signals products (e.g., One Google Tag, Enhanced Conversions, Google Tag Gateway, Data Manager, Google Analytics, audience solutions).
• Ability to translate product offerings into sales-facing value propositions in line with customer business and marketing objectives with a customer-focused mindset.
• Ability to grow in a fast-moving, ambiguous environment.
• Excellent verbal and written communication skills, with the ability to present concepts to various audiences and synthesize insights, and drive action.
• Excellent operational accuracy, problem-solving, and investigative skills.

Responsibilities

• Lead commercialization of core signals products, driving success for customers and business for Google by developing strategies to ensure data signals are collected and activated across ALCS customers.
• Launch and land activation plans for data signals solutions across ALCS customers, including building lead lists, setting product adoption goals, creating collateral, upskilling sellers, and scaling best practices.
• Build cross-functional relationships with key stakeholders across regions, products and roles, collaborating to solve signals issues and drive progress.
• Analyze data to identify trends, insights and intelligence to support decision-making and activation, and pair quantitative findings with qualitative observations to guide business decisions.
• Assess how signals innovation, engaged offerings, emerging AI solutions in data and ecosystem changes will impact customer measurement, and use insights to shape activation plans.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level