Product Strategy Director - Chillers

McQuay International • Staunton, VA

64d • Hybrid

About The Position

Daikin Applied is seeking a Product Strategy Director - Chillers. The Product Strategy Director will plan and direct the marketing of the organization's water- and air-cooled Chiller products by performing the following duties personally or through subordinate supervisors. Come be a part of an exciting journey at Daikin Applied, where innovation and excellence drive our every endeavor!

Requirements

• Bachelor's degree, or equivalent experience
• HVAC product and/or Chiller experience
• 10+ years of Product Management experience
• 6+ years of people leadership experience
• Work visa sponsorship is not available for this position

Nice To Haves

• 12+ years of relevant experience

Responsibilities

• Establish strategic marketing plans to achieve corporate objectives for both water- and air-cooled Chiller products
• Develop and execute comprehensive marketing plans and programs, both short and long range, to support sales and revenue objectives of the organization
• Research, analyze, and monitor financial, technological, and demographic factors to capitalize on market opportunities and minimize the effects of competitive activity
• Develop and manage marketing operating budget
• Plan and oversee advertising and promotion activities, including print, online, electronic media, and direct mail
• Evaluate and recommend distribution channel development programs
• Determine agencies and suppliers of record, and negotiate contract terms and conditions for major services
• Serve as liaison with outside agencies on ongoing promotional campaigns
• Oversee development and production of promotional and collateral materials
• Develop and recommend product positioning, packaging, and pricing strategy to produce the highest possible long-term market share
• Achieve satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends
• Ensure effective control of marketing results, and take corrective action to guarantee that achievement of marketing objectives falls within designated budgets
• Oversee and evaluate market research and adjust marketing strategy to meet changing market and competitive conditions
• Monitor competitive products and marketing activities
• Oversee development and maintenance of customer database
• Establish and maintain relationships with industry influencers and key community and strategic partners
• Resolve conflicts and facilitate changes in the structure of the marketing group to ensure objective fulfillment and swift response to marketing problems and opportunities
• Conduct marketing surveys on current and new product concepts, and provide feedback for future product development
• Guide preparation of marketing activity reports and present to executive management
• Establish and maintain a consistent corporate image throughout all product lines, promotional materials, and events

Benefits

• Multiple medical insurance plan options + dental and vision insurance
• 401K retirement plan with employer contributions matching 100% of the first 3% of employee contributions and 50% on the next 2% of employee contributions
• Company provided life insurance + optional employee-paid voluntary life insurance, dependent life coverage, and voluntary accident coverage
• Short-term and long-term disability
• 3 weeks of paid time off for new employees + 11 company-paid holidays
• Vacation accrues on a monthly basis, unless applicable federal, state, and local law requires a faster accrual
• Paid sick time in accordance with the federal, state, and local law
• Paid parental leave and tuition reimbursement after 6 months of continuous service

What This Job Offers

• Job Type: Full-time
• Career Level: Director
• Industry: Administrative and Support Services