Product Strategist

Dow Jones•New York, NY

8d•$80,000 - $100,000

About The Position

About the Team Dow Jones' Product Strategy team is responsible for steering the overall go-to-market commercial strategy for Media & Marketing Sales (MMS). Our goal is to drive advertising revenue across Dow Jones products while delivering business outcomes for our clients. The PS team is also responsible for educating and supporting sales in approaching the market as brand evangelists with expertise across all revenue-generating Dow Jones products. About the Role The Product Strategist will support the overall goals of the Product Strategy team with a particular focus on Dow Jones' leadership position within the enterprise media, energy and business intelligence space. This includes producing high impact sales enablement materials for our high value clients. The Product Strategist will collaborate across all MMS teams and have a unique seat at the table with our newsroom partners to develop new products, refine existing ones and set the roadmap for new commercial opportunities.

Requirements

4+ years marketing experience
Previous experience working for a publishing brand and/or client(s), Experience working across multiple mediums (ad tech, audio, video, events, immersive storytelling, linear tv, and/or social)
Strong communication skills and experience balancing delicate internal senior stakeholders
Enterprising mindset with a self-starter approach to problem solving
A propensity for action (Learn, Do, Share)
An eye for design, understanding that visuals can help inform a narrative (e.g. proficient in at least one of the following: Photoshop, Illustrator, InDesign, Keynote)
A keen attention to detail and a knack for storytelling
Excellent project management and time utilization skills
Proven Marketing track record of successful materials development and packaging
Analytical mindset and comfort using data to diagnose and inform decisions
A positive attitude and an open mind to learn, with an emphasis on curiosity

Responsibilities

Design and develop strategic narratives that highlight the unique value of DJ products for clients
Distill complex ideas into accessible go to market materials including: general presentations, calendars, sell sheets and training resources.
Support PS Directors by attending brainstorms, contributing a POV and ideas - always with a growth mindset
Liaise with senior newsroom stakeholders in a professional and goal-oriented manner, respectful of the church and state boundaries between editorial and commercial teams
Act as an internal brand champion and product SME to support sales, integrated marketing, and other client-facing teams
Present the perspectives of our newsroom to sales, share the why & when to use products and how to best introduce into the media mix.
Ensure suite of sales materials are accurate and up to date.
Develop training sessions for newly created products