Product Senior Associate (Martech)

PMG•Dallas, TX

18d

About The Position

We are PMG Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights—as well as its proprietary operating system, Alli—to deliver cutting-edge digital solutions and innovative media strategies. Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries. Who You’ll Be Working With At PMG, our Product team is redefining how brands harness AI-driven creative intelligence, developing tools that seamlessly integrate data, automation, and innovation to elevate storytelling and drive performance at scale. We don’t just build products—we create intelligent, intuitive solutions that help brands produce high-impact creative and execute media strategies with precision. As a Product Senior Associate, you will be a part of developing innovative solutions for our proprietary operating system, Alli . In this role, you will be supporting our Alli Data Pillar, which supports the unification of every data point into one secure, accessible foundation - empowering teams to build customer-centric strategies, unlock insights and drive automation in a privacy- first world. You’ll collaborate with engineers, data scientists, media strategists, and creative teams, ensuring our technology remains cutting-edge, user-friendly, and deeply valuable to marketers. Whether it’s enhancing AI-driven insights, refining automation tools, optimizing workflows, or developing new data visualization capabilities, your work will shape how brands navigate the ever-evolving intersection of creativity and technology. Beyond execution, you’ll play a pivotal role in exploring emerging technologies, evaluating strategic partnerships, and identifying new opportunities to push the boundaries of creative intelligence. At PMG, we don’t just adapt to change—we drive it, helping brands stay ahead in an industry where innovation moves fast, and creative impact matters more than ever. As a in Product Senior Associate, if you’re passionate about building smart, scalable tools, integrating AI to unlock new creative possibilities, and shaping the future of marketing technology, this is the place to make an impact.

Requirements

Bachelor’s Degree or equivalent work experience
3+ years of related work experience in an advertising/marketing agency and/or in a product focused role within a technology based organization
3+ years of experience working with customer data, martech data sets, and/or digital advertising platforms
Strong communication and collaboration skills to align engineering, design, and business stakeholders around shared goals.
Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint
Proficiency in tools like Jira, Confluence, and product analytics platforms to support effective planning and tracking.
Passion for understanding users and their behavior
Prior experience working with LLMs and prompt engineering and/or data science modeling
Experience contributing to product strategy and roadmaps, while collaborating with cross-functional teams in agile environments.
Ability to write and refine user stories, define success metrics, and prioritize features based on business and user impact.
A data-informed mindset with basic experience in analyzing product usage data and interpreting performance trends.
A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

Nice To Haves

Experience with analytics tools such as: Pendo, Mixpanel and Google Analytics
Familiarity with creative intelligence platform such as: Smartly, VidMob, Kargo

Responsibilities

Support teams with data-driven insights to enhance concept development and production.
Contribute to the roadmap for Alli’s Data pillar, ensuring it meets user needs.
Help identify and explore new product opportunities using AI and data science.
Assist in evaluating partnerships with external companies like Google, Amazon, and OpenAI.
Work with leadership to align product vision and strategy with business goals.
Support product planning and execution throughout the product lifecycle.
Help drive product adoption through internal communications, training sessions, and documentation.
Manage multiple product initiatives, ensuring deliverables are high-quality and on time.
Coordinate with Engineering teams to facilitate smooth product releases.
Gather and document product and customer requirements, ensuring clarity and completeness.
Work with UI/UX teams to support the design of user-friendly flows and prototypes.
Drive brainstorming sessions to generate innovative product solutions.
Collaborate with product marketing to build communications and enablement materials.
Use AI, automation, and technology to elevate the quality and efficiency of work, streamline processes, and enable faster, more informed decision-making in their role.
Analyze data in order to inform and influence product development decisions.

Benefits

Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
Parental Leave : We provide paid parental leave to support your family during important life events.
Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
Fertility and Family Support : Access fertility benefits for all team members and their spouses.
Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
Pet Insurance : Protect your pet's health and your finances.
Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
Commuter Benefits : Access support for travel and commuting needs, where available.
Annual Bonus : All employees are eligible for an annual bonus.
Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities.
AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.
Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.