Product Sales Manager - Sales Strategy & Trade

General Mills•Golden Valley, MN

5d•$108,900 - $163,500•Onsite

About The Position

As a Product Sales Manager (PSM), you will work collaboratively with business unit and Sales teams to develop and execute category strategies with a focus on growing share of distribution, winning key seasons, maximizing RNS, and winning across both in-store and online channels. We are looking for candidates who bring thought leadership, solution orientation, and the ability to drive both strategy and execution to help us win in the marketplace. PSMs serve as the key connector between Sales and cross-functional partners (e.g., Marketing, Legal, Supply Chain, Finance, R&D). The PSM acts as the voice of Sales and Trade to Operating Unit (OU) teams, and the voice of the OU back to Sales. In this role, you will own the coordination of people, processes, and activities required to bring category products and brand plans to market in a fast-paced, dynamic environment. Candidates who successfully complete the PSM role differentiate themselves by gaining deep cross-functional knowledge and building the critical influence skills required to progress into senior leadership roles. This position offers structured coaching, ongoing feedback, and regular exposure to senior leaders across the organization. WHAT YOU’LL DO DAY TO DAY As a Product Sales Manager, you sit at the center of our category and customer ecosystem. Day to day, you will: Translate brand plans into customer-ready strategies and selling stories – acting as a strategic thought partner to Brand Managers and Business Unit leaders and shaping priorities for innovation, distribution, pricing, and trade across customers and channels. Own commercialization of brand and category plans – leading the strategy for seasonal, in-and-out, and custom items, coordinating line reviews, and ensuring Sales has the right materials and guidance to win with customers in both brick-and-mortar and e‑commerce. Serve as the connector between Brand and Sales – representing the “voice of Brand” in Sales and the “voice of Sales” back to Brand, cascading strategy changes, surfacing customer and shopper insights, and keeping cross-functional partners aligned on priorities and execution. Drive cross-functional coordination to deliver flawless execution – leading or participating in regular huddles with Sales, Supply Chain, Trade/Planning, Finance, and Channel/Customer teams to align on forecasts, service, promotions, and issue resolution. Provide data-driven insight to improve performance – using internal and external data (e.g., Nielsen/IRI, customer and Sales data) to diagnose volume and profit trends, size growth opportunities, and influence OU strategy, pricing, and promotional decisions.

Requirements

Bachelor’s Degree
4+ years of experience with account management, trade funding, analytics, finance, Sales, marketing, or category management
Proven track record of strong coordination, execution, follow-through, and driving results against critical priorities
Ability to influence across multiple levels and functions
Strong judgment regarding when to make independent decisions versus when to escalate
Strong analytical skills with experience leveraging Nielsen, IRI, CPM, and/or Sales data
Systems thinking and ability to lead complex processes
Self-motivated, detail-oriented, and able to perform in a fast-paced and changing environment
Ability to navigate a matrixed organization and quickly establish credibility with business leaders
Ability to influence and build trust with leaders and cross-functional teams
Strong written and verbal communication skills

Nice To Haves

Corporate or field experience working with cross-functional partners
Key Account Management experience
Strategic Grocery experience
Breadth of functional experiences

Responsibilities

Collaborate with Sales and Operating Unit leadership to develop and execute trade and Sales strategies, distribution sell-in plans, business development priorities, and issue resolution to deliver revenue growth for assigned categories.
Lead the development, execution, and implementation of the trade and Sales release process.
Partner with internal teams (Sales, Marketing, ITQ, Logistics, Demand Planning) to ensure accurate forecasting, production planning, and on-time product delivery.
Provide analysis and insights on profit and volume trends using internal and external data sources.
Contribute to the innovation and renovation process for assigned category products.
Evaluate new trade opportunities in partnership with Finance.
Drive consistent, efficient, and effective communication across all cross-functional teams.
Influence pricing and promotional decisions aligned to business results, Sales strategies, and trade policies.
Model Engaging Leader behaviors to foster an inclusive environment, build accountability, and develop or mentor others to reach their full potential.

Benefits

General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks.
You may also be eligible to participate in an annual incentive program.

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