Responsibilities include setting pricing strategy, guiding new product development, and ensuring cost and volume targets are met. Sets long term strategic plan for product line and establishes product line strategic direction utilizing market research and competitive analysis information. Establishes annual profit plan objectives for the product line. Responsible for meeting top line and bottom-line objectives Possesses a general understanding of current company manufacturing technologies and relies on manufacturing engineering to stay abreast of the latest technologies. Has a broad understanding of markets and customers and works with the sales team to maintain this intelligence. Responsibile for sustaining core product lines to adapt to market change or to penetrate new markets and address competitive offerings. This includes recommending programs and promotional activities to strengthen market position for sustained product lines. Develops, implements, and reviews tactical sales plans to meet annual sales volume, price, market share and operating profit objectives and monitors product line financial and market performance, implementing responsive tactical changes as required. Maintains primary plant contact with Field Sales organization in developing sales strategies, supporting customer cultivation plans, and establishing effective communication channels between the plant and field sales organization, and develops product line value proposition tools for field sales. Evaluation of product line cost reduction, modification, and process improvement recommendations from the manufacturing team for market acceptability. This includes regular documented meetings with the teams that give clear direction and priority based on a commercial perspective. Participation as a key member of a product development team through the concept, development, implementation and market introduction for the product or product line. Responsibility for product literature content that includes features, benefits, and performance data. This includes printed and electronic formats. Monitor these areas as part of product life cycle management. Sets product pricing strategies and understand competitive market pricing for portfolio.
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Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees