Product Owner I, US Martech (Salesforce Data Cloud, Marketing Cloud & Loyalty Management)

TD • Wilmington, DE

23h • $91,000 - $145,600

About The Position

The U.S. MarTech organization enables personalized, data‑driven customer experiences through integrated marketing platforms, advanced customer data capabilities, and modern engagement solutions. The team partners closely with Lines of Business (LOBs) to transform how offers are created, managed, and delivered across channels using Salesforce technologies. The Product Owner I, MarTech supports the evolution, adoption, and activation of Salesforce Data Cloud, Salesforce Marketing Cloud, and Salesforce Loyalty Management to enable scalable, compliant, and measurable offer‑led customer engagement. The Product Owner I is a marketing technology professional responsible for supporting and delivering MarTech capabilities that power LOB‑led Offer Creation, Management, and Delivery Transformation. This role acts as a primary liaison between LOB partners and MarTech platform teams, translating business needs into prioritized backlogs and leading delivery in close collaboration with Agile Platform Delivery teams. The role combines product ownership, stakeholder partnership, and delivery leadership, ensuring that Salesforce‑based MarTech capabilities drive business value, operational efficiency, and improved customer experiences.

Requirements

• Undergraduate degree and / or product certificate
• 7+ years relevant experience
• 3-5 years Product Owner or Agile related delivery experience
• Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset
• Scaled Agile Framework (SAFe) certifications or experience operating in scaled agile delivery considered an asset
• Key subject matter expert professional role requiring substantial knowledge / expertise in a complex field and knowledge of broader related areas
• Accountable for specialized product development support based on sound product expertise and knowledge of Agile/Scrum processes, roles and practices
• Integrates knowledge of the enterprise sub-function’s or business line’s overarching strategy in developing solutions across multiple functions or operations
• Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services
• Leads and integrates cross-function understanding within their own field of specialty, and /or projects with significant resource requirements, risk and / or complexity
• Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
• Uses sophisticated analytical thought to exercise judgement and identify solutions
• Impacts the achievement of sub-function or business line objectives within the area they are accountable for
• Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders
• Works autonomously as the lead and guide others within area of expertise

Nice To Haves

• 3–5+ years of experience in MarTech, CRM, digital marketing, or product ownership.
• Experience supporting offer, campaign, or customer engagement platforms.
• Strong analytical, communication, and stakeholder management skills.
• Ability to manage multiple priorities in a fast‑paced, agile environment.
• Proficiency with MS Office and collaboration tools.
• Hands‑on experience with: Salesforce Data Cloud Salesforce Marketing Cloud Salesforce Loyalty Management
• Experience acting as a Product Owner in agile delivery teams.
• Strong user story writing and backlog management skills.
• Familiarity with segmentation, personalization, and activation use cases.
• Understanding of MarTech data ingestion, data quality, and governance.
• Ability to translate LOB goals into scalable platform capabilities.
• Interest in emerging Salesforce and MarTech innovations.

Responsibilities

• Serve as a MarTech Product Owner supporting LOB‑led Offer Creation, Management, and Delivery across channels.
• Act as a liaison to LOB partners, gathering requirements, clarifying priorities, and shaping solutions aligned to business outcomes.
• Contribute to and execute the product roadmap for: Salesforce Data Cloud (customer data, identity resolution, segmentation, activation) Salesforce Marketing Cloud (campaign orchestration, journeys, messaging) Salesforce Loyalty Management (loyalty offers, benefits, engagement, and member experiences)
• Own and groom a value‑driven backlog, translating LOB needs into epics, features, and user stories.
• Lead end‑to‑end delivery of MarTech capabilities in partnership with Agile Platform Delivery teams.
• Ensure offers and campaigns are designed for scalability, reuse, and omni‑channel execution.
• Partner with Analytics and Activation teams to define success metrics and continuously optimize performance.
• Support alignment and integration across Salesforce platforms to enable seamless customer journeys.
• Support adherence to enterprise data privacy, consent, and governance standards.
• Identify and track delivery risks, data quality issues, and platform dependencies.
• Contribute to business reviews, roadmap updates, and executive‑level summaries.
• Ensure documentation and governance artifacts are created and maintained.
• Actively participate in agile ceremonies (PI planning, sprint planning, backlog refinement, demos, retros).
• Collaborate closely with platform engineers, data engineers, and solution architects.
• Foster a collaborative, inclusive, and outcome‑driven team culture.
• Support knowledge sharing on Salesforce MarTech platforms, offer lifecycle processes, and data flows.
• Partners with senior management to support the delivery of a product vision
• In alignment with the product vision, create and maintain a product backlog and continuously re-prioritize user stories that will provide the most customer or end user value
• Continuously aligns with senior management on the product delivery roadmap, defined Minimum Marketable Features or Minimum Viable Products and release cadence
• Reviews performance analytics; recommend and champion strategies to enhance the customer or end user product experience
• Participates in scrum or Kanban events (e.g. stand-ups, retrospectives), express new ideas for improving product value or delivery efficiency, sharing with leadership as appropriate
• Proactively engages established business process partners to ensure customers or end users are prepared for application changes and establish Day 2 processes
• Creates a value-focused product backlog and continuously iterate, ensuring there are user stories scoped and prioritized
• Provides user story design, development and completion oversight; accepting / rejecting user stories based on the agreed upon Definition of Done and Acceptance Criteria
• Manages delivery initiatives and (depending on complexity) oversee multiple development team (pod) backlogs
• Proactively raises issues that impede the efficient delivery of customer-focused increments
• Responsible for defect management and prioritization
• Adheres to enterprise frameworks or methodologies that relate to activities for own business area / journey
• Ensures on-going strategic alignment with senior management, providing feedback as appropriate
• Considers development team and stakeholder feedback in backlog management, facilitating conversations with multiple stakeholders representing competing priorities
• Understands the internal business and technical environment, proactively defining, aligning or integrating with relevant stakeholders, shared services control groups (or platform as appropriate
• Leads the submission and discussion on the Quarterly Business Review, with respect to their product
• Proactively manages business stakeholders to obtain inputs needed for product development in a timely manner
• Monitors the regulatory environment and partner with the senior management to consider changes to product strategy as needed
• Actively coordinates and engages in risk, quality and/or business testing management
• Empowered to make product delivery decisions, escalating to senior management as appropriate
• Actively communicates to business, technology and senior management regarding product changes and backlog priorities
• Single point of escalation for development team, providing guidance and decisioning as needed
• Works cohesively with peers to reinforce Agile processes
• Compiles performance metrics and share with relevant stakeholders
• Defines the OKRs in partnership with numerous stakeholders across the organization
• Protects the interests of the organization- identify and manage risks, and escalate non-standard, high risk activities as necessary
• Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assess potential impacts
• Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
• Participates fully as a member of the team, support a positive work environment that promotes service to the business, quality, innovation and teamwork and ensure timely communication of issues / points of interest
• Supports team development, track team performance metrics, and provides ongoing coaching and support
• Provides thought leadership and / or industry knowledge for area of expertise in product area and participate in knowledge transfer within the team and business area / journey
• Works cohesively with Scrum Master to reinforce Agile processes
• Participates in personal performance management and development activities, including cross training within own team
• Keeps others informed and up-to-date about the status / progress of delivery and / or all relevant or useful information related to day-to-day activities
• Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
• Leads, motivates and develops relationships with internal and external business partners / stakeholders to develop productive working relationships
• Contributes to a fair, positive and equitable environment that supports a diverse workforce
• Acts as a brand ambassador for the business area / journey and the bank, both internally and / or externally

Benefits

• TD is committed to providing fair and equitable compensation opportunities to all colleagues.
• Growth opportunities and skill development are defining features of the colleague experience at TD.
• Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role.
• Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition.
• Through regular development conversations, training programs, and a competitive benefits plan, we’re committed to providing the support our colleagues need to thrive both at work and at home.
• You’ll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level