Product Marketing Strategist
About The Position
We are seeking a strategic and high-impact Product Marketing Strategist to bridge the gap between product capabilities and market success. You are a storyteller who can navigate the Kinective ecosystem to drive go-to-market (GTM) execution and value-proposition development for our suite of solutions. The ideal candidate is a proactive thinker who enjoys translating complex technical features into compelling narratives that resonate with clients and partners. You value a "we're all in this together" mindset and enjoy working at the intersection of Product Management, Sales, and Marketing to drive adoption and growth.
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 2–3 years of experience in product marketing, ideally within SaaS or FinTech.
- Demonstrated success in developing internal/external messaging and GTM plans for enterprise-level solutions.
- Strategic Storytelling : Proven ability to synthesize complex information into actionable strategies and simple, powerful stories.
- Communication : Exceptional writing and presentation skills; you are comfortable writing technical one-pagers and presenting to leadership.
- Collaboration : You enjoy acting as a connector between cross-functional teams and can manage multiple projects simultaneously in a fast-paced environment.
- Problem-Solving : A critical thinker who can anticipate market needs and develop creative solutions to address industry challenges.
Nice To Haves
- Experience working in a fast-growing or Private Equity-backed organization ( Preferred )
Responsibilities
- GTM Execution Support : Partner closely with the Director of Product Marketing to assist in the rollout of comprehensive go-to-market plans for new products and features, ensuring timelines are met, stakeholders are informed, & deliverables are high-quality.
- Customer & External Communications : Manage the execution of external-facing communications for new product launches, ensuring our clients and partners stay informed and engaged through clear, consistent messaging.
- Client Advocacy & Success Stories : Lead the development of high-impact case studies and testimonials that showcase Kinective’s value; you will play a key role in identifying and capturing success stories from our user base.
- Advisory Board Coordination Support : Assist in the management and facilitation of our Customer and FinTech Advisory Boards, acting as a liaison to ensure these groups provide meaningful feedback and remain deeply connected to our mission.
- Sales Enablement Content : Assist in the building and maintenance of essential sales tools rooted in our products (e.g. pitch decks, collateral, ROI calculators) that translate our core positioning into materials that help the sales team win.
- Coordinated Marketing of Our Products : Collaborate with the Marketing team to provide the strategic foundation for lead-generation campaigns, webinars, and content.
Benefits
- A generously flexible PTO
- medical
- dental
- vision
- even pet insurance
- 401(k) plan with company contributions
- Flexible paid time off and company holidays
- Generous parental and caregiver leave
- Comprehensive health benefits including medical, dental, vision, and prescription coverage
- Life and disability insurance
- Wellness resources and professional development opportunities
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
