Product Marketing Strategist

Pacific Life • Newport Beach, CA

12h

About The Position

Providing for loved ones, planning rewarding retirements, saving enough for whatever lies ahead – our policyholders count on us to be there when it matters most. It’s a big ask, but it’s one that we have the power to deliver when we work together. We collaborate and innovate – pushing one another to transform not just Pacific Life, but the entire industry for the better. Why? Because it’s the right thing to do. Pacific Life is more than a job, it’s a career with purpose. It’s a career where you have the support, balance, and resources to make a positive impact on the future – including your own. We’re actively seeking a talented Product Marketing Strategist to fill an existing role on our Marketing Strategy Team in Newport Beach, CA or Omaha, NE. As a Product Marketing Strategist, you’ll move Pacific Life, and your career, forward by driving the Consumer Markets Division’s growth and long-term success. You will lead the development and execution of strategic marketing initiatives that elevate our annuity offerings, enhance advisor and client engagement, and support key sales relationships. As a liaison between Product, Sales, and cross-functional Marketing teams, you will help shape compelling campaign strategies and apply data-driven insights to guide how we position our products in the marketplace. Your work will inform strategic direction, influence how we tell our story, and strengthen relationships with the advisors and firms we serve.

Requirements

• 5+ years of experience in product marketing and sales within financial services; experience with annuities is preferred, and familiarity with life insurance is a plus.
• Exhibit excellent communication skills across all levels of the organization, tailoring messages to effectively engage executives, peers, cross-functional partners, and team members.
• Demonstrate experience developing marketing deliverables such as pitch decks, creative briefs, and email journey maps to support campaign strategy and execution.
• Development of integrated marketing plans that build awareness, drive engagement, and generate leads.
• Use marketing technologies such as customer relationship management (CRM) systems, marketing automation platforms, sales enablement tools, social media management tools, and analytics platforms.
• Communicate effectively, manage time well, and pay close attention to detail while handling multiple projects with overlapping deadlines.
• Collaborate across teams and demonstrate leadership to build strong working relationships.
• Adapt quickly to changing priorities and shifting timelines.

Nice To Haves

• Demonstrated product marketing and sales experience in financial services, especially with annuity products.
• Communicate marketing, business, and technical needs clearly to align teams and achieve goals.
• Excel in fast-paced environments, managing multiple complex projects at once.
• Apply data-driven thinking to solve problems and evaluate the effectiveness of marketing channels and tactics.

Responsibilities

• Drive go-to-market strategy and execution of omnichannel marketing campaigns—including email, social, and web—to build awareness and adoption of annuity products.
• Serve as the annuity product expert for Marketing by providing insights, guidance, and expertise that inform campaign strategies, positioning, and communications.
• Collaborate with cross-functional Marketing partners—including Creative Services, Marketing Operations, Digital Execution, and Campaign Management—to ensure campaigns, messaging, and initiatives align with business priorities.
• Represent Marketing in strategic cross-functional meetings such as PMO by receiving updates on product or timing changes, advising on marketing impacts, and communicating key information back to the Marketing team for alignment.
• Monitor industry trends, competitor activity, and field feedback to translate insights into actionable marketing strategies and product positioning that maintain a competitive advantage.
• Ensure annuity product materials are timely, compliant, and effectively distributed across relevant channels.
• Inform dynamic digital tools and sales collateral that help financial professionals and clients understand complex retirement income strategies.
• Monitor performance of campaigns and initiatives, using data and feedback to refine strategies and optimize impact.
• Contribute to thought leadership and media storytelling opportunities that position annuities beyond product features by highlighting their broader value in retirement planning.
• May perform additional duties assigned.

Benefits

• Prioritization of your health and well-being including Medical, Dental, Vision, and a Wellbeing Reimbursement Account that can be used on yourself or your eligible dependents
• Generous paid time off options including Paid Time Off, Holiday Schedules, and Financial Planning Time Off
• Paid Parental Leave as well as an Adoption Assistance Program
• Competitive 401k savings plan with company match and an additional contribution regardless of participation

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees