Product Marketing SR Manager - Hereditary

Myriad Genetics

About The Position

Reporting into the Head of Product Marketing, the Product Marketing, SR Manager will oversee all workstreams related to optimizing the value of our Hereditary portfolio (both in the affected and unaffected population) by working cross-functionally with all areas of the company to ensure effective go-to-market strategies, lifecycle management, including introducing and launching new products, and optimizing existing products. The individual captures and integrates the Voice of the Customer (VOC), publications, scientific posters, market data, competitive intelligence, and literature to competitively position Myriad’s product offerings. The individual will play a pivotal role in working with the Product management team in recommending new products and enhancing existing ones. The individual will actively work closely with the downstream marketing team to drive the marketing of new or expanded hereditary products by developing go-to-market plans, supporting training of the sales teams, claims development and messaging, while also providing up-to-date competitive intelligence.

Requirements

Master’s degree in biochemistry, genetics, molecular genetics or molecular biology preferred
8+ years’ experience in clinical product marketing, product management, or related equivalent experience
Experience in genomics, precision medicine, diagnostics, or medical device industry required
Product upstream marketing experience for an HCP/patient-facing physician audience required
Experience marketing and launching products in oncology clinical area preferred
Clinical knowledge or understanding of oncology screenings with marketing produce launch experience preferred
Must have experience: Launching and supporting existing products
Owning and driving product and portfolio marketing strategy and tactics
Market analysis, shaping, and product positioning
Expertise in cross-functional leadership and collaboration in a matrixed organization, including extensive strategic partnership with sales and marketing
Excellent attention to detail, very well organized and ability to work in a fast-paced changing environment
Clear and concise communication skills with high initiative, influence and persuasion, and the ability to think outside the box
Proven experience presenting to leaders and executives
Ability to manage multiple projects with varying priority levels
10-20% travel anticipated

Responsibilities

Lead commercialization and on-market product support for hereditary (affected and unaffected) products
Working closely with the Product Management team, develop the overall hereditary product positioning including determination of compelling value propositions, competitive positioning and sales initiatives by closely working with marketing, commercial teams and other internal stakeholders
Lead message development and provide input on content creation and maintenance for the different customer segments in close collaboration with other relevant members of the downstream marketing team
Support the Product Management team by driving business case validation for new market opportunities and proposals. This includes strategic plans, product definitions, market analysis and segmentation, collections of VOC, as well as product requirements
Support the formulation of user needs and commercialization plans
Consistently and independently interact and support market access submissions including providing technical descriptions and use case information
Drive the creation and delivery of product sales training for the hereditary product portfolio
Participate in sales meetings, seminars, industry conferences, and tradeshows
Understand and actively assess the market: segmentation, dynamics, clinical trends, and regional regulatory landscape. Actively monitor industry trends to understand the competitive environment and anticipate market shifts and customer demands.
Own the customer-driven process to define user workflows in different use settings.
Drive successful key relationships with key customers to ensure understanding of emerging trends and successful adoption of new products