Product Marketing Specialist

RevSpring•Atlanta, GA

About The Position

The Product Marketing Specialist is the execution lead for launches and ongoing solution-level product marketing across RevSpring. This role drives the day-to-day work that makes commercialization successful - turning inputs into customer-ready assets, sales enablement content, full-scope launches, and ongoing updates. This role ensures materials stay current, teams stay aligned, and product changes translate into clear market communications. This role focuses on execution and maintenance—running launch plans, enabling GTM teams with the right tools, and keeping product messaging and assets accurate as offerings evolve. The Product Marketing Specialist will manage customer communications, maintain proof points and competitive context, and ensure learnings from launches are captured and fed back into future releases and materials. Healthcare IT Revenue Cycle Management (RCM) experience is required; payments experience is strongly preferred.

Requirements

A highly organized, execution-focused product marketer who thrives in launch delivery and ongoing portfolio and point-solution support.
Comfortable going deep on product workflows and translating details into clear, consistent buyer value.
Strong cross-functional operator—able to drive alignment, manage dependencies, and keep workstreams moving.
Confident presenting internally and supporting GTM teams with practical, usable deliverables.
Customer- and field-facing in mindset—able to translate competitive and deal feedback into crisp positioning, battlecards, and point-solution sales tools.
Healthcare IT RCM background (required) with workflow fluency and persona understanding across revenue cycle and financial stakeholders.
Proven track record owning launch execution and delivering sales-ready and market-ready assets.
Demonstrated experience creating and maintaining battlecards, competitive positioning, objection handling, and point-solution enablement.
Strong writing and storytelling skills; experience producing executive-ready and sales-ready content.
Strong project management skills and experience working closely with Product and cross-functional GTM teams.
Bachelor’s Degree
4+ years of B2B product marketing experience (healthcare technology strongly preferred)

Nice To Haves

Payments experience strongly preferred, including familiarity with merchant/payment processing concepts and buyer considerations.
payments software and processing background desirable

Responsibilities

Own launch execution for new products, major releases, and strategic enhancements—driving timelines, deliverables, cross-functional coordination, and internal readiness to ensure customers and the market feel the impact of our innovation.
Using messaging and positioning inputs, work with Product leaders and a Product Marketing counterpart to build and deliver launch materials (collateral, slides, demos, FAQs, objection handling, enablement, landing pages) so GTM teams are ready on Day 1.
Create and maintain launch-adjacent enablement tools that support selling motions, including battlecards, competitive talk tracks, discovery questions, and guidance for specific point solutions.
Partner with Product, Sales, Marketing, Client Success, and Operations to ensure clear owners, deadlines, and completion of launch activities across the business.
Support integrated launch planning by partnering with Demand/Marketing to operationalize campaigns (targeting guidance, creative brief, nurture flows, webinar plan) aligned to launch goals and personas.
Execute a quarterly innovation newsletter highlighting new capabilities, portfolio enhancements, and customer value.
Create and refresh case studies in partnership with internal stakeholders to support selling motions and market credibility.
Maintain a centralized library of proof points and industry stats to support messaging, sales narratives, executive content, campaign development, and battlecard/competitive content updates.
Support roadmap updates and release notes, partnering with Product leaders to ensure clear, customer-ready framing and distribution to internal teams.
Translate provided positioning, value props, and differentiation into: One-pagers, pitch decks, battlecards, FAQs, internal talk tracks, release announcements, customer-facing emails and in-app / release notes (as applicable)
Own ongoing maintenance of assets and messaging across content and channels, website/product pages, sales collateral, and internal reference materials—ensuring everything reflects evolving value propositions and ongoing enhancements.
Develop and keep current point-solution–specific support (messaging frameworks, persona-specific value props, packaging guidance, discovery prompts, qualification guidance, competitive positioning, and sales plays) to ensure GTM teams can consistently package and position offerings in the field.