Senior Product Marketing Specialist

Expedia Group • Austin, TX

1d • $76,500 - $132,000

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Introduction to the Team: Travel Partnerships and Advertising helps partners deliver excellent traveler and B2B experiences, driving growth for them and the EG marketplace through competitive supply, a valued advertising and travel media network, and affiliate solutions. Our Marketing division is committed to establishing enduring connections with both travelers and partners. We aim to foster a deep sense of trust and affinity for our brands, achieved through creative excellence and innovative marketing strategies. Make An Impact! Our B2B Product Marketing team is looking for a motivated Senior Product Marketing Specialist who excels working within a team and independently, eager to learn and grow, and cares deeply about the partner experience to focus on our Vacation Rental business. Ready for a challenge? Join our team of product marketing professionals and help us fulfill our travel partners’ reach and visibility needs!

Requirements

• 2–5 years of experience orchestrating and optimizing B2B go-to-market strategies across the customer lifecycle (preferably in tech, SaaS, marketplace, or travel)
• Excellent project management skills, with an ability to consistently prioritize and lead execution from other team members to deliver quality outcomes on time
• Demonstrate use of data and metrics to develop and test hypotheses, deploy optimizations, and evaluate outcomes
• Strong interpersonal and communication skills that enable you to work effectively across globally matrixed teams and influence without direct authority
• Enjoy a fast-paced environment and a strong bias for action
• Actively identify and resolve issues, owning tools and processes, with minimal supervision

Responsibilities

• Assist with developing fundamental insights of our market, partners, and competitors
• Analyze quantitative and qualitative data to identify growth opportunities and areas for improvement that inform marketing and product strategies
• Gather and analyze customer feedback to inform GTM strategies, messaging and positioning, and influence the product roadmap by conducting customer interviews, surveys, and focus groups
• Work across global teams to own, execute and report on go-to-market marketing strategies to drive high-performing product launches
• Develop clear and compelling positioning and messaging optimization for our Vacation Rental product portfolio
• Collaborate with product, growth marketing, public relations, field enablement, sales, and customer support teams to ensure alignment and support for go to market launch
• Present GTM plans and performance updates to senior management
• Help maintain internal alignment with other parts of the company including Product, Sales, Customer Success, and Growth Marketing

Benefits

• full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey
• medical/dental/vision
• paid time off
• Employee Assistance Program
• wellness & travel reimbursement
• travel discounts
• International Airlines Travel Agent (IATAN) membership

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed