Product Marketing Specialist, Investments

MassMutual Financial Group•Boston, MA

41d•Hybrid

About The Position

The marketing Specialist will serve as a lead in the management of quarterly marketing updates and collaborate to execute MassMutual Investment's marketing strategy based on product, brand, and distribution business objectives. This role is for a team player with skills ranging from project management to campaign development and execution. The Investment Marketing team is part of the broader Product Marketing group within MassMutual and is dedicated to supporting the products and services offered through MassMutual Investments. We are a tight-knit team that is supported by the broader marketing organization. This means your individual role will have a big impact on both getting the core marketing completed each quarter as well as helping to develop longer-term messaging and campaigns. Key to success in this role will be establishing strong partnerships across the investments organization and collaborating in the planning and management of core quarterly collateral, such as the fund fact sheets, product presentations, and other re-occurring collateral, as well as working to help develop and execute multi-tier campaigns that will be deployed across multiple distribution channels in the investment space.

Requirements

High School Diploma
3+ years of relevant experience in Marketing or Branding
Due to the nature of this position, as a part of our background check process, candidates must be able to pass a non-registered fingerprint background check to qualify as a fingerprinted person under FINRA

Nice To Haves

Experience in marketing investment products
3+ years of financial services industry marketing experience
Past experience in managing content communications, marketing, or branding
Strong attention to detail and the analytical abilities needed to interpret key business objectives into content and campaigns
Demonstrated experience collaborating cross-functionally and building consensus among multiple stakeholders in a matrixed environment
Ability to work under pressure in a fast-paced environment
Understanding of regulatory implications of marketing, advertising, and media
Creative thinker, team player, and positive influencer
Previous experience with Seismic is a plus
Strong knowledge of Microsoft suite - PowerPoint, Word, Excel

Responsibilities

Manage a process to update and maintain the quarterly re-occurring collateral, such as the fact sheets, fund presentations, and sales brochures
Leads the creation of new and updating of core collateral and sales ideas
Reviews content inventory ensuring that active content is current and available
Competitive monitoring of marketing collateral to ensure parity and differentiation of our materials.
Strategy and maintenance of Seismic for our wholesalers to better serve advisors and drive AUM in our funds.
Vendor management of our marketing automation vendor.
Website maintenance, including updating materials and thought leadership content.
Participates in product marketing strategy development
Lead the planning for product updates into product marketing
Leads project management and execution of the major initiatives, including:
COE engagement to execute marketing plans and creative executions
Working with the analytics team to measure the performance of marketing tactics, and optimization plan
Develop product marketing content by working with product subject matter experts and facilitating creative development
Take the lead on following and tracking the compliance, legal and regulatory content review process

Benefits

Regular meetings with the Product Marketing Management team
Focused one-on-one meetings with your manager
Networking opportunities including access to Asian, Hispanic/Latinx, African American, women, LGBTQ, Veteran, and disability-focused Business Resource Groups
Access to learning content on Degreed and other information platforms
Your ethics and integrity will be valued by a company with a strong and stable ethical business with industry leading pay and benefits

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