Product Marketing Specialist III

CSI • Paducah, KY

13d

About The Position

Summary: The Product Marketing Specialist leads major fintech product launches and drives strategic positioning within competitive markets. This role acts as a product marketing expert, aligning go-to-market execution with customer needs, regulatory standards, and growth objectives.

Requirements

• Bachelor’s degree (MBA preferred) in Marketing, Finance, or related field.
• 4–7 years of experience in product marketing, in fintech or SaaS.
• Proven success leading go-to-market efforts for complex or regulated products.
• Expertise in customer segmentation, messaging, and product adoption strategies.
• Strong analytical, storytelling, and leadership skills.

Nice To Haves

• MBA preferred

Responsibilities

• Develop and own go-to-market strategies for high-impact fintech products.
• Define clear positioning and messaging frameworks based on market research and regulatory insights.
• Partner with product management, data, and sales teams to drive adoption and retention.
• Lead cross-functional launch teams to ensure consistent execution across all channels.
• Conduct market and customer analysis to identify new growth opportunities.
• Mentor junior marketing team members and contribute to best practice development.

Benefits

• Along with a competitive salary, this position includes eligibility for incentive awards based on both individual and business performance.
• We also offer a comprehensive range of benefits.
• To learn more about our benefits, visit: Benefits Summary

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees