Product Marketing Specialist – Higher Education (Campus ID & Commerce)

Transact Campus • Scottsdale, AZ

5d

About The Position

We are looking for an enthusiastic and detail-oriented Product Marketing Specialist to support the positioning, messaging, and go-to-market execution for our Campus ID and Commerce solutions serving higher education institutions. This junior-level role is ideal for someone passionate about technology, student experience, and the evolving needs of colleges and universities. You will collaborate closely with product, sales, marketing, and customer-facing teams to ensure our products are clearly communicated, effectively launched, and well-supported across the market.

Requirements

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 1–2 years of experience in product marketing, content marketing, or a similar role (internships included).
• Strong writing, editing, and storytelling skills with the ability to simplify complex ideas.
• Interest in higher education technology, SaaS platforms, and/or student experience solutions.
• Comfortable working cross-functionally and managing multiple tasks in a fast-paced environment.

Nice To Haves

• Familiarity with marketing tools (CRM, CMS, analytics) is a plus but not required.
• Curious and eager to learn about the higher ed market and campus technology ecosystem.
• Strong attention to detail and organizational skills.
• Collaborative mindset with a willingness to support senior teammates and contribute across projects.
• Creative problem-solver who thinks from a student and administrator perspective.
• Passionate about helping institutions deliver seamless, secure, and modern campus experiences.

Responsibilities

• Conduct research on higher education trends, student experience needs, and campus operations to inform product strategy and messaging.
• Monitor competitive offerings in campus ID, access, credentialing, and commerce solutions.
• Gather feedback from customers, sales, and internal stakeholders to identify opportunities and pain points.
• Help develop clear, compelling product messaging that communicates the value of our SaaS-based Campus ID and Commerce solutions.
• Translate technical concepts and platform capabilities into simple, user-friendly language for campus leaders and administrators.
• Ensure consistency across website content, collateral, presentations, and communications.
• Assist in planning and executing product releases, updates, and feature announcements.
• Support the creation of launch materials including one-pagers, sales decks, FAQs, use case guides, and customer-facing updates.
• Collaborate with demand-generation, content, and creative teams to ensure successful rollout of campaigns.
• Draft and edit product content such as web pages, blog posts, solution briefs, email campaigns, and customer stories.
• Work with designers and digital teams to develop visual assets and product-oriented storytelling.
• Help maintain an updated library of product collateral aligned with the Campus ID and Commerce suite.
• Partner with sales to understand needs and develop tools that support conversations with higher ed institutions.
• Provide updates and documentation that help sales teams stay informed about roadmap changes and new releases.
• Monitor engagement with marketing content and sales resources to identify what resonates with higher ed audiences.
• Support analysis of product marketing efforts and make data-informed recommendations for improvements.

Benefits

• Flexible time off to include paid holidays and volunteer time
• Robust health, dental, and vision insurance plans on your first day of employment
• Comprehensive employee assistance program (EAP)
• Employer-paid life insurance/AD&D/short-term and long-term disability insurance
• Flexible spending account (FSA) or health savings account (HSA)
• Matched 401(k)
• Employee stock purchase plan

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 501-1,000 employees