Product Marketing Manager (REMOTE)

Discogs•Portland, OR

18h•$100,000 - $109,000•Remote

About The Position

The Product Marketing Manager plays an impactful role in collaborating with the Product organization to drive awareness, usage, and adoption of Discogs and the breadth of capabilities. Product Marketing is responsible for understanding and communicating key features and their associated benefits, to communicate the “why” behind product work, creating a broad understanding of how changes and new features serve Discogs users and our community. With thorough research, data analysis, and informed insights, this role will lead data-driven marketing campaigns that cater to the multifaceted needs of Discogs' users, working in close partnership with the Product team. As a collaborative member of the team, the Product Marketing Manager acts as a bridge between Marketing and Product, ensuring seamless alignment of strategies that resonate with Discogs' core business objectives. Your understanding of the various ways users engage with Discogs will be instrumental in shaping effective marketing strategies across the platform.

Requirements

Experience: 6+ years of work experience in product marketing or related GTM role (campaign execution, audience development, or marketing operations.
Education: BS/BA in Marketing, Marketing Analytics or related.
Analytical Proficiency: Demonstrated history of using Google Analytics, SQL, spreadsheets, or similar tools (Amplitude, HotJar, Customer.io) to extract insights and set performance benchmarks.
Collaboration: Proven ability to align and enable cross-functional teams to execute product marketing strategies and tactics.
GTM Execution: Has experience building and deploying a systematic approach that turns insights into impactful marketing campaigns.
Copywriting: Has experience writing and providing product marketing copy to highlight features and benefits.
Framework Design: Ability to build repeatable Go-To-Market (GTM) playbooks that integrate product, marketing, and customer success workstreams.
Positioning & Narrative: Skilled at translating technical features into benefit-driven messaging for distinct personas.
Cross-Functional Orchestration: Ability to lead by influence to align Product, Marketing, and CS teams ahead of every launch.
Insight Synthesis: Competency in combining qualitative feedback with quantitative data to predict audience reactions.
Lifecycle Communication: Proficient in designing ongoing education strategies that support users beyond the initial launch day.
Data Literacy: Proficiency in using tools like Google Analytics and SQL to extract insights, set performance benchmarks, and report on the impact of marketing on product engagement.

Nice To Haves

Has participated as a record collector or is familiar with the culture behind it
Can demonstrate experience working in e-commerce or with two-sided marketplaces
Proven ability to use AI tools to accelerate work productivity.

Responsibilities

Create and maintain a Go To Market framework that acts as a repeatable playbook for how product and features are brought to users.
Conduct comprehensive market research and data analysis to gain insights into the diverse behaviors and preferences of Discogs' audience, including buying, selling, contributing, and other interactions.
Collaborate closely with the Product and UX organizations to inform decisions related to user engagement and experience, utilizing external industry best-practices and internal data-driven findings.
Support the development and execution of data-driven marketing campaigns that cater to the different user segments, fostering increased engagement and interaction.
Utilize analytics systems to monitor and manage performance metrics, enabling early optimization and continuous improvement of marketing efforts.
Champion a holistic understanding of Discogs' offerings and user journeys, leveraging this knowledge to drive customer segmentation, targeting, and personalized outreach.
Act as the "voice of marketing" between Marketing and Product teams, fostering open communication, clarity, and mutual accountability in achieving shared objectives.
Keep abreast of industry trends, competitive landscape, and user feedback to propose innovative strategies that enhance Discogs' market position and user experience.
Collaborate with cross-functional teams within Discogs to ensure consistent messaging, brand positioning, and user experience across all touchpoints.
Manage a central hub for product updates focused on educating users about Discogs features and helping them discover changes.
Provide structure and guidance that enables Discogs employees to interact and communicate with users about product and feature changes.
Lead the 'Internal GTM' process by equipping Customer Success and Support teams with training, FAQs, and talk tracks ahead of every release to ensure they can confidently handle user reactions.
Actively understand all features, functionality, and product offerings available to the visitors who use Discogs, using that knowledge to leverage customer insights to better segment, target, and reach potential customers.

Benefits

Competitive compensation: salary, plus performance-related bonus program
401(k) with employer match
100% company-paid medical and dental insurance benefits for you and your dependents
4 weeks paid vacation, increasing based on tenure
18 weeks paid leave for birth moms
8 weeks paid parental leave, including for adoption
Monthly wellness allowance
Annual professional and personal development allowance
Work from home office set-up and expense allowances
Flexible work location opportunities
Employer matching toward charitable contributions