Product Marketing Manager (Remote)

Vestis • Dallas, TX

2d • Remote

About The Position

We are seeking a strategic and execution-oriented Product Marketing Manager to drive customer-centric growth across our portfolio of uniforms and workplace supply solutions. This role sits at the intersection of customer insight, product strategy, and go-to-market execution, with a strong emphasis on enabling frontline teams and scaling disciplined, repeatable processes across a complex enterprise environment. The ideal candidate brings a deep understanding of B2B buying behavior, experience operating in mature organizations, and a proven ability to translate customer and market intelligence into impactful go-to-market strategies. Key Focus Areas Marketing Strategy & Product Focus Champion the voice of the customer , ensuring customer needs, pain points, and buying motives inform product, pricing, and GTM decisions. Build and scale disciplined, repeatable marketing processes that ensure consistent execution, high-quality service, and seamless customer experiences across segments. Equip and empower frontline teams (Sales, Service, and Operations) with clear positioning, tools, and training to drive engagement and revenue growth.

Requirements

• 3+ years of Product Marketing experience in B2B , preferably within enterprise or industrial/service-based organizations.
• Proven success launching and scaling products in complex portfolios.
• Strong analytical skills with experience translating data into actionable insights.
• Deep collaboration skills across Sales, Operations, Procurement and Leadership.
• Exceptional communication and storytelling abilities.

Responsibilities

• Customer & Market Intelligence Lead segment deep-dives to assess market dynamics, customer needs, competitive landscape, and growth opportunities.
• Develop and maintain customer personas , mapping buying motivations, decision drivers, and unmet needs.
• Partner with Marketing Analytics, Sales and Service teams to identify product gaps and inform roadmap prioritization.
• Go-To-Market Strategy & Execution Design and operationalize standardized GTM frameworks for new product launches, expansions, and cross-sell initiatives.
• Own end-to-end launch planning , including messaging, targeting, enablement, and performance tracking.
• Drive consistency and scalability across launches in key verticals.
• Sales Enablement & Frontline Empowerment Develop and deliver sales enablement tools , training modules, and segment-specific resources that improve sales effectiveness.
• Create playbooks to support specialized selling strategies, including product training and customer cross-sell penetration.
• Act as a trusted leader on cross-functional teams, ensuring alignment between marketing strategy and field execution.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees