Product Marketing Manager

Inovalon • Tampa, FL

2h • $76,000 - $110,000

About The Position

Inovalon was founded in 1998 on the belief that technology, and data specifically, would empower the transformation of the entire healthcare ecosystem for the better, improving both outcomes and economics. At Inovalon, we believe that when our customers are successful in their missions, healthcare improves. Therefore, we focus on empowering them with data-driven solutions. And the momentum is building.
Together, as ONE Inovalon, we are a united force delivering solutions that address healthcare’s greatest needs. Through our mission-based culture of inclusion and innovation, our organization brings value not just to our customers, but to the millions of patients and members they serve.
Overview: Inovalon is looking for a Product Marketing Manager who can help Inovalon to both innovate and grow by driving the Marketing team's tight, integrated relationships with Product, Client Success and Sales. The Product Marketing Manager is a strategic thinker who can influence the product direction while helping to plan and execute demand generation campaigns designed to dramatically increase the Inovalon client base. In this role, you will drive the internal and external communication of our product value propositions. You will develop relevant, credible and differentiated positioning and messaging for our products through innovative and creative marketing assets.

Requirements

• 2+ years of experience in marketing
• Experience marketing technology products & services and/or within a B2B company preferred
• Excellent oral and written communication skills
• High energy, enthusiasm and initiative
• Ability to excel in a fast-paced environment

Responsibilities

• Develop product positioning and messaging that differentiates Inovalon in the market
• Manage integrated product marketing plan, developing the strategy of the marketing programs that drive demand for Inovalon solutions
• Lead the development of content website, sales collateral, lead generation, videos, blog posts, webinars, infographics, and sales tools that support the selling / marketing of Inovalon solutions
• Plan the marketing support surrounding the launch of new products and releases and manage the cross-functional implementation of the plan
• Work collaboratively across various groups including Product Management, Development, Design, Marketing, Sales, Client Success and Operations; and
• DriveY competitive analysis and positioning to influence Inovalon solution value proposition.
• Maintain compliance with Inovalon’s policies, procedures and mission statement
• Adhere to all confidentiality and HIPAA requirements as outlined within Inovalon’s Operating Policies and Procedures in all ways and at all times with respect to any aspect of the data handled or services rendered in the undertaking of the position
• Fulfill those responsibilities and/or duties that may be reasonably provided by Inovalon for the purpose of achieving operational and financial success of the Company
• Uphold responsibilities relative to the separation of duties for applicable processes and procedures within your job function; and
• We reserve the right to change this job description from time to time as business needs dictate and will provide notice of such.

Benefits

• Inovalon Offers a Competitive Salary and Benefits Package
• In addition to the base compensation, this position may be eligible for performance-based incentives.
• Inovalon invests in associates to help them stay healthy, save for long-term financial goals, and manage the demands of work and personal commitments. That’s why Inovalon offers a valuable benefits package with a wide range of choices to meet associate needs, which may include health insurance, life insurance, company-paid disability, 401k, 18+ days of paid time off, and more.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level