Product Marketing Manager

Enovis•Carlsbad, CA

1d•Hybrid

About The Position

At Enovis™, the Product Marketing Manager will be a key member of the Bracing & Supports Marketing team, contributing to the advancement of the medical technology industry by transforming patient care and improving patient outcomes. This role is focused on driving the strategic growth and development of assigned product portfolios within the Bracing platform. The Product Marketing Manager will define portfolio strategy, represent the marketing function on the NPD team through the stage gate process, including developing business cases, positioning, claims, messaging, branding, and product launch. Additionally, the role involves assisting in the development and implementation of marketing plans for assigned product lines, creating materials for product launches, managing product line maintenance, promotions, messaging, production planning, and field sales tools. The Product Manager is expected to be an expert in their product lines, applying knowledge and learning professional launch processes, and engaging with the professional sales team.

Requirements

Minimum of 4+ years of marketing and/or sales experience medical device, orthopedics, or a related healthcare field
2+ years product marketing experience.
Bachelor’s degree required
Must be able to travel up to 30% of the time; both domestic and international travel is required.
Applicants must already have full-time work authorization in the United States, both now and in the future, without requiring sponsorship.

Nice To Haves

MBA preferred
Demonstrated critical/analytical thinking ability.
Demonstrated ability to support and execute a business/franchise strategy
Familiarity with managing a product P&L
Excellent verbal, written and presentation skills
Ability to multi-task and meet given deadlines
Ability to work collaboratively in a cross-functional team environment
Ability to understand and adapt to complex business processes and procedures
Familiarity with executing new product launches
Proficiency in Microsoft Office (Excel, Word & PowerPoint)

Responsibilities

Identifies new product opportunities by assessing portfolio gaps, competitive landscape, and capturing VOC
Utilizes market research to properly inform strategy for product commercialization
Develops business cases and presents to senior leadership team
Leads the marketing stream of product development in partnership with PMO & R&D through the new product stage gate launch process
Manages commercialization of newly developed products by leading speed to market activities, developing marketing collateral and promotional strategies, as well as training the sales force
Acts as subject matter and product expert for the assigned product Portfolio
Supports portfolio growth initiatives by providing insights related to VOC and market trends
Collaborate with sales teams to define customers' needs and workflows
Leverage data and competitive insights to continuously evolve our understanding of the customer, the competition, market, surgery and clinical (i.e. Osteoarthritis, ACL Injury) trends
Develops and manages relationships with KOLs
Provides monthly product forecasts to operations to support inventory planning
Supports sales with resolving product issues or information in collaboration with cross-functional partners
Assists in annual strategic planning process
Own the development and execution of a multi-segment marketing strategy
Develops and executes annual marketing plans for assigned product to meet revenue growth expectations
Utilizes various communication channels to promote, position, and message to all customer stakeholders
Develops marketing collateral, social media content, and advertising campaigns to drive growth of the assigned portfolio
Develops sales support tools in collaboration with sales operations team
Assess market and competitive landscape to inform strategic planning process
Supports sales training team to educate new sales representatives on the assigned product portfolio
Works cross-functionally with other business units to promote comprehensive continuum of care
Works closely with 3rd party marketing agencies to develop new messaging strategies and conduct market research
Utilizes Marketing Excellence (MEX) process to develop customer segmentation, messaging, and tactics to improve marketing effectiveness
Maintains list pricing and field discount guidelines
Attends and supports industry events
Special projects, such as researching trends, developing reports, and other projects as required from time to time.