Product Marketing Manager (US Remote)

Anomali • Denver, CO

1d • $130,000 - $150,000 • Remote

About The Position

Anomali is a revolutionary AI-Powered Security Operations Platform that is seeking a dynamic and experienced Product Marketing Manager. You will play a critical role in driving market awareness, product adoption, and customer engagement. The ideal candidate will possess a deep understanding of the cybersecurity landscape, strong product marketing expertise, a proven ability to translate technical features into compelling value propositions, and the ability to thrive as a self-starter in a fast-paced environment. We are looking for a Security Product Marketing manager that wants to be different - to be the Anomali. Remote - flexibility to accommodate meetings and collaboration on Pacific Time.

Requirements

• Bachelor's degree in Marketing, Business, Computer Science, or a related field. MBA is a plus.
• 4 + years of product marketing experience, with experience in the cybersecurity industry.
• In-depth knowledge of TIP and CTI, Security Operations, SIEM, and SOAR technologies, Agentic AI and market trends.
• Proven ability to develop and execute go-to-market strategies and product positioning especially in the cybersecurity space.
• Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly language.
• Strong project management skills with the ability to manage multiple projects simultaneously.
• Experience collaborating with cross-functional teams and driving results in a matrixed environment.
• Proficiency with marketing tools and platforms, such as Marketo, Salesforce, Asana, and other marketing automation and content management systems.
• Experience with cybersecurity frameworks and compliance standards.
• Technical background or understanding of cybersecurity technologies, AI and threat landscapes.
• This is a remote position for someone flexible to accommodate meetings and collaboration in the Pacific Time Zone.
• This position is not eligible for employment visa sponsorship. The successful candidate must not now, or in the future, require visa sponsorship to work in the US.

Responsibilities

• Market Analysis & Research: o Conduct market research to understand customer needs, industry trends, and competitive landscape. o Identify market opportunities and customer segments to drive product positioning and messaging.
• Product Positioning & Messaging: o Develop clear and compelling product positioning, value propositions, and messaging. o Create and maintain product marketing collateral, including datasheets, whitepapers, case studies, presentations, and website content.
• Go-to-Market Strategy: o Develop and execute go-to-market strategies for new product launches and feature releases. o Collaborate with cross-functional teams, including product management, sales, and sales enablement, to ensure successful product launches.
• Sales Enablement: o Work with Sales Enablement and Product Management to develop and deliver sales training materials, including product demos, competitive analysis, and objection handling guides. o Support the sales team with tools and resources to enhance their ability to sell effectively.
• Demand Generation: o Partner with the Demand Generation team to create and execute campaigns that drive awareness, generate leads, and support sales objectives. o Develop and manage content for webinars, events, email campaigns, and digital marketing initiatives.
• Customer Advocacy: o Engage with customers to gather feedback, build relationships, and develop case studies and testimonials. o Act as a voice of the customer within the organization to inform product development and marketing strategies.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 251-500 employees