Product Marketing Manager

Noom US • New York, NY

3h • $133,000 - $160,000 • Hybrid

About The Position

As we continue to grow, we’re seeking a Product Marketing Manager to lead go-to-market strategies and support cross-functional product launches from end to end. This role will act as the connective tissue between product and marketing teams, ensuring our launches are not only timely but also resonate powerfully with our audiences. You'll also lead special projects that enhance how we communicate product claims, working with research, legal, and other partners to bring credible, compelling narratives to life.

Requirements

• 6+ years of experience in product marketing for consumer facing (B2C) products, preferably in fast-paced, high-growth environments
• Experience with in-house marketing teams in the tech or digital product space; digital health or telehealth a plus
• Proven experience partnering with product teams and cross-functional stakeholders beyond just marketing
• Strong product sense, with the ability to translate complex features into user-centered messaging
• Scrappy, adaptable, and comfortable with ambiguity—you thrive in evolving environments
• Strategic thinker with strong communication skills and a collaborative mindset

Responsibilities

• Lead the end-to-end go-to-market (GTM) process for new product launches, from strategic planning through execution
• Translate product capabilities into clear, compelling marketing narratives and positioning
• Collaborate closely with Product, Marketing, Research, and Legal teams to ensure messaging is aligned, accurate, and impactful
• Identify the right marketing channels for each product launch and partner with channel owners to execute campaigns
• Own and drive special projects related to claims development, including researching, framing, and validating marketing claims
• Help build scalable mechanisms and processes that improve how we launch and promote products

Benefits

• Huge ownership opportunity: you’ll own marketing launches for select upcoming products, shaping strategy and partnering cross-functionally to drive execution
• Direct impact: lead critical product launches and shape messaging that reaches millions
• Cross-functional collaboration: partner with product, marketing, research, and legal teams
• Room to grow: build processes, level up strategy, and grow your career in a high-growth company
• Noom offers a comprehensive and generous total rewards package. This generally includes a discretionary performance-based bonus, stock awards, healthcare, disability & retirement benefits, paid holidays and paid leave, and various wellness programs, etc.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed
• Number of Employees: 1,001-5,000 employees