Product Marketing Manager

Elkay Manufacturing•Erie, PA

76d

About The Position

Product Marketing Manager II owns the upstream portion of the product journey to market by leading the product positioning and the development of the growth plan through new product development for the Drains product category. This position leads collaboration with cross-functional teams to create effective marketing campaigns and develop product positioning strategies that drive business growth

Requirements

Bachelor’s degree in marketing, business or related field required.
8+ years of experience in product, channel, or brand marketing, ideally with a focus on product marketing with experience driving go-to-market launches.
Must have led multiple successful product launches and commercialization initiatives
Experience managing cross-functional projects with executive visibility
Proven experience working in a cross functional environment with engineering, operations, marketing, and sales.
Proficient in Microsoft Office (PowerPoint, Excel, Word, Outlook, Teams), Constant Contact, Canva and Adobe
Strong prioritization, organization, and project management skills
Ability to travel up to 25%

Responsibilities

Develop and execute marketing growth plan for the Drains product category/business unit with insights from product management, channel marketing and sales, directly contributing to revenue growth targets.
Lead brand strategy for the Drains product category/business unit, including positioning, value proposition, and competitive differentiation.
Own new product launch execution from concept to market, including go-to-market strategy, messaging, and sales enablement tools.
Drive measurable business outcomes including market share growth, product adoption rates, and revenue contribution through strategic marketing initiatives.
Establish and track KPIs for marketing campaigns and product launches, ensuring data-driven decision making and accountability for results.
Lead cross-functional collaboration between product, marketing, sales, and creative teams to ensure alignment on market strategy and customer needs.
Establish and analyze market intelligence, including competitive benchmarks, customer insights, and industry trends to inform strategic decisions.