Product Marketing Manager

MLabs • Jersey City, NJ

3h • $150,000 - $165,000 • Hybrid

About The Position

Our client is a high-performance financial technology firm backed by world-class investors, including Paradigm and Dragonfly. The organization is dedicated to transforming the global movement of money by building a next-generation stablecoin infrastructure and a full-service platform that makes issuing, managing, and integrating digital dollars seamless for developers, fintechs, and institutions alike.
The Product Marketing Manager serves as a critical bridge between the product and the global market. This is a strategic, hands-on role that owns the full customer lifecycle. The successful candidate will act as both a strategist and a trusted advisor, shaping how prospects discover the platform, how new customers are onboarded, and how they scale. This role requires a blend of data-driven insight and creative storytelling to turn complex technical features into compelling narratives that drive measurable growth and long-term adoption.

Requirements

• Professional Experience: 3+ years of experience in a Product Marketing role, ideally within Web3, blockchain, or fintech sectors.
• Proven Track Record: Demonstrated success in driving key metrics such as product adoption, activation, and retention through strategic marketing and direct customer engagement.
• Technical Aptitude: Comfort navigating data-heavy discussions and the ability to quickly grasp complex technical products and infrastructure.
• Analytical Narrative: Ability to use data to find the "why," tell a compelling story, and provide sharp, actionable recommendations to leadership.
• Communication Excellence: Exceptional writing precision and the ability to present with empathy and influence across cross-functional teams.
• Project Management: A proactive and organized approach to managing projects, with the ability to bring diverse teams together to achieve common goals.

Nice To Haves

• Hybrid Expertise: Experience that blends product marketing with customer success, account management, or similar customer-facing roles is highly preferred.

Responsibilities

• Value Proposition Development: Refine the core messaging and translate complex technical product features into clear, compelling narratives that connect solutions to tangible business outcomes.
• Go-to-Market (GTM) Execution: Design and execute end-to-end GTM campaigns for new products and features, managing the process from initial planning through post-launch analysis.
• Customer Journey Management: Own the post-acquisition communication journey, creating and managing programs focused on onboarding, activation, retention, and expansion.
• Strategic Advisory: Serve as a trusted advisor to key customers, assisting with integration, troubleshooting blockers, and tracking success metrics to ensure alignment with client goals.
• Market Intelligence: Act as the voice of the customer by utilizing qualitative data (interviews) and quantitative data (product analytics) to identify user needs and market trends.
• Cross-Functional Alignment: Serve as the key connector between Product, Engineering, Sales, and Success teams to ensure the entire organization is aligned on product narratives.

Benefits

• Innovation: The opportunity to build foundational infrastructure for the future of money in a mission-driven environment.
• High-Performance Culture: Work within a tight-knit team that values clear thinking, extreme ownership, and high-velocity decision-making.
• Elite Backing: Join an organization supported by industry-leading venture capital firms.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed