Product Marketing Manager
About The Position
The Product Marketing Manager (PMM) owns execution of positioning, messaging, customer adoption/utilization, and go-to-market strategy for assigned product lines. This role partners closely with Product, Sales, Account Management and Growth Marketing to drive product adoption, pipeline contribution, and competitive differentiation. The PMM translates product capabilities into clear commercial value, ensuring launches are coordinated, internal teams are enabled, customers drive use and best practices, and messaging remains consistent across all channels. While operating independently, this role collaborates with senior stakeholders and contributes insights that inform roadmap and commercial strategy.
Requirements
- 3 to 5 years of experience in marketing, with understanding of Product, Account Management and Sales, ideally with a focus on product marketing; equivalent experience may be substituted for degree.
- Strong expertise in positioning, messaging, partner marketing, competitive analysis, and sales enablement
- Advanced knowledge of Microsoft Office suite and proficiency in marketing automation solutions such as Salesforce, Asana, Hubspot, PowerBI, Data Warehouses, etc.
- Ability to work independently and with a results-driven mindset to achieve set goals in a fast-paced environment
- Comfortable collaborating with cross-functional teams (e.g., sales, marketing, product, support, operations, etc.) with a demonstrated ability to get team members on board
- Clear and professional written and verbal communication skills
- Ability to prioritize effectively and manage multiple competing priorities
- Ability to be flexible and have a high comfort level with ambiguity
- Industry knowledge of healthcare is essential
Responsibilities
- Develop and refine positioning, messaging, and value propositions for assigned products, ensuring alignment with company strategy
- Lead go-to-market execution for new features and product launches, coordinating cross-functional stakeholders
- Create GTM briefs and ensure alignment across Sales, Growth Marketing, Account Management, Education Services and Customer Success
- Partner with Sales to develop enablement materials that improve win rates and sales cycle efficiency
- Collaborate with Account Management on customer business reviews and drive adoption/utilization strategy (partner marketing)
- Monitor product performance metrics; gather insights to incorporate into brand, sales and positioning materials; and identify optimization opportunities
- Guide product-specific customer communications and coordinate deployment and performance metrics
- Conduct competitive research and maintain actionable competitive intelligence for Product, Account Management and Sales teams
- Develop buyer persona insights and ensure campaigns align with customer motivations and purchasing behaviors
- Contribute voice-of-customer insights to Product to inform roadmap and prioritization discussions
- Support strategic RFP responses and enterprise sales opportunities
Benefits
- Remote work environment with a flexible work schedule to encourage work-life balance
- Annual company offsite
- Generous leave package including flexible time off policy that encourages team members to take time off to relax and recharge; plus 13 paid holidays, paid sick leave, and paid parental leave
- Medical, dental, and vision insurance for you and your family, plus a company funded FSA & HSA (dependent on which medical plan you choose)
- 401(k) company match
- One-time workspace reimbursement to help you optimize your remote workspace
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Education Level
No Education Listed
