Product Marketing Manager (Hybrid- Austin, TX)
About The Position
Togetherwork is seeking a Product Marketing Manager to drive awareness, adoption, and long-term engagement for our platform. As the vital link between product and customer, you'll translate technical capabilities into meaningful, benefit-driven stories that resonate with our audience and deliver measurable business outcomes. This is a strategic, cross-functional role at the intersection of product, marketing, and customer success. You'll ensure our messaging is sharp, our launches are impactful, and our marketing programs deepen customer engagement and loyalty.
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related technical field (preferred).
- 3-5+ years of experience in product marketing, product management, or technical marketing roles within SaaS or technology-driven organizations.
- Proven success developing and executing go-to-market strategies for B2B SaaS or technical products.
- Strong technical aptitude with the ability to quickly understand and communicate complex product details.
- Excellent storytelling and communication skills with the ability to translate technical concepts into compelling value propositions.
- Proficiency with CRM, analytics, and marketing automation platforms, as well as emerging AI tools.
- Strong project management and collaboration skills, comfortable leading initiatives across multiple teams.
- Data-driven mindset with a demonstrated ability to analyze performance and optimize outcomes.
Responsibilities
- Craft compelling messaging that reflects real customer needs and differentiates our products in the market.
- Align messaging with business outcomes, connecting product capabilities to retention, engagement, and revenue growth.
- Ensure brand and message consistency across all customer touchpoints-including website, in-app experiences, campaigns, and enablement materials.
- Lead go-to-market (GTM) planning and execution for new product launches and feature releases, from strategy to post-launch performance review.
- Collaborate across teams-Product, Sales, and Customer Success-to align positioning and execution.
- Leverage analytics to evaluate adoption, usage, and retention, incorporating learnings into future GTM strategies.
- Develop customer segmentation models that highlight user needs across key personas, from solo operators to multi-location organizations.
- Lead voice-of-customer and competitive insights to inform roadmap priorities, product positioning, and lifecycle marketing.
- Transform data into strategy, using churn, engagement, and retention trends to guide messaging and campaign development.
- Create enablement tools-battlecards, pitch decks, FAQs, and campaign content-that empower internal teams and strengthen go-to-market execution.
- Partner with marketing teammates to develop product-focused campaigns, webinars, blogs, and educational content that increase customer stickiness.
- Support customer adoption and retention through lifecycle programs, in-app messaging, and educational initiatives.
Benefits
- Medical, dental, and vision insurance options
- 100% employer-paid short/long-term disability
- Basic Life Insurance
- 401(k) with 100% company match
- Flexible paid personal/vacation time built on mutual trust and accountability
- 10 sick days annually
- 9 company-paid holidays
- 6 weeks paid parental leave
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Credit Intermediation and Related Activities
Number of Employees
101-250 employees
