Product Marketing Manager

Lytx, Inc.•San Diego, CA

56d•$136,000 - $172,000•Hybrid

About The Position

At Lytx, Product Marketing Managers play a critical role in translating innovation into impact. In this role, you’ll partner closely with Product, Sales, Marketing, and Client Success to bring industry-leading solutions to market—solutions that help create a world where every journey ends with a safe return. Guided by our belief that safety is core, data informs, and video transforms, we turn insights into meaningful action—helping our clients improve safety, efficiency, and financial performance. This Product Marketing Manager will support the go-to-market strategy for Lytx’s most innovative safety products, including the DriveCam Driver Safety Program, and Lytx Lab initiatives. You’ll play a key role in launching net-new functionality that enhances our flagship product and supports next-gen capabilities that push the boundaries of what’s possible in video telematics, AI, and data-driven safety. This is an exciting opportunity for a product marketer who is energized by working on the cutting edge of technology and thrives at turning complex technical concepts into simple, differentiated value for the market.

Requirements

3-5 years of experience in product marketing or a related role
Bachelor’s degree or equivalent experience
Experience in B2B SaaS, hardware, connected vehicle tech, or telematics
A passion for technology and an ability to distill complex systems into human-centered value
Proven track record of working with cross-functional teams and launching high-impact products
Confidence presenting to internal and external audiences—including sales teams, executives, and clients
Strong storytelling skills—both strategic and technical
Curiosity for emerging trends in AI, machine vision, edge computing, and the connected fleet ecosystem
A detail-oriented mindset and high standards for deliverables

Responsibilities

Lead Launches for Net-New Innovation: Drive the go-to-market process for groundbreaking features and product advancements across the DriveCam® Driver Safety Program and Lytx Lab portfolio.
Bridge the Gap Between Technical and Market: Translate advanced AI, machine vision, and edge computing innovations into simple, high-impact messaging that resonates with buyers and fleet decision-makers.
Tell the Story of the Future: Create forward-looking messaging frameworks that not only capture current value but also build excitement around future product capabilities and market leadership.
Develop High-Quality Content: Work with the Creative and Campaigns teams to develop compelling, market-facing assets—including launch decks, product videos, technical blog posts, and internal playbooks.
Act as Voice of the Customer: Participate in client conversations, listen to Gong calls, and help define personas that guide both messaging and product development.
Amplify Product Announcements: Partner with PR and Corporate Comms to position new launches, beta innovations, and Vision/Lab advancements with high-visibility announcements and thought leadership content.
Support Sales Enablement: Build toolkits—including pitch decks, messaging briefs, objection handlers, and product guides—that make it easier for GTM teams to confidently position new and advanced solutions.
Contribute to Campaign Strategy: Collaborate with demand generation to influence campaign themes and ensure product value is embedded throughout the buyer journey.
Understand the Market and Competitive Landscape: Stay up to speed on the latest trends in AI, safety, IoT, and fleet tech. Deliver insights that influence our roadmap and keep our positioning sharp.
Represent Lytx at Key Events: Attend Protect (our user group conference), tradeshows, and field events to showcase innovation and connect with customers and prospects directly.