Product Marketing Manager

Baker Hughes

17h

About The Position

Product Marketing Manager Would you like to shape our marketing & business strategy for the future of energy? Are you a Communication Manager looking for a new opportunity? Join our world class Oilfield Services Team Our branding team plays an important role in advancing our company brand strategy and positioning with a focus on content marketing. Our team is a group of highly analytical thinkers with an audience-first mindset, who understand digital marketing, social media, and how to use data in formulating a campaign strategy. Partner with the best The Product Marketing Manager partners with a segment leader and appropriate product lines within Oilfield Services & Equipment (OFSE) to develop and execute marketing strategies, plans, and campaigns. This role provides marketing consultation and support and delivers other marketing needs as required. As a Product Marketing Manager, you will be responsible for: Researching, defining and understanding the target markets, target customer personas, and competitive landscape for the segment offerings Developing strong competitive messaging and value propositions to position Baker Hughes in a manner that speaks to customer needs and influences decision making Ideating, planning, and executing campaigns for OFSE offerings including the development of solutions campaigns and account-based campaigns in alignment with market positioning themes Partnering with product management on commercialization strategies including development of Commercialization Playbooks Developing integrated campaigns plan that align with segment and product line sales & commercial business goals Developing integrated campaigns plan that align with segment and product line sales & commercial business goals Developing comprehensive launch programs that align marketing channels and tactics with the relevant customer engagement journey Collaborating with Oilfield Services Equipment, Industrial & Energy Technology (IET) and corporate Growth & Experience (GX) Marketing, Brand, and Communications teams to utilize and align internal & external channels to ensure impacted stakeholders, influencers, and users are informed, trained, and ready to sell Developing compelling content aligned with market positioning and value messaging for marketing channels including, but not limited to web, sales collateral, podcasts/webinars, case studies, social media, editorials, and trade shows Tracking campaign key performance indicators (KPIs) and adjust marketing activities as needed to drive results. Partnering with Marketing Directors, product line leadership, and management teams to identify marketing priorities in alignment with Baker Hughes, OFSE, segment, and product line marketing strategies Identifying, documenting, and disseminating success stories and new business wins Tracking and evaluating key Baker Hughes competitors and identify opportunities to counterattack their marketing in prioritized market segments Identifying opportunities to showcase Baker Hughes technologies and solutions at conferences and in external media Additional marketing and sales support duties as needed

Requirements

Have bachelor’s degree in marketing, business, or a related field
Have 5+ years’ demonstrable business-to-business (B2B) marketing experience in an industrial or technical engineering field
Have knowledge of oil and gas upstream markets, technology, and drivers
Have clear understanding of Business-to-Business value chains and client drivers
Have demonstrated experience managing marketing projects including experience with marketing technology systems, associated channels, and related data analytics
Have experience in the oil and gas or energy industry
Have proven storytelling and communication skills
Have ability to coordinate multiple projects simultaneously
Have willingness to learn and flexibility
Have a strong understanding of design fundamentals (accessibility, information hierarchy, brand guidelines)

Responsibilities

Researching, defining and understanding the target markets, target customer personas, and competitive landscape for the segment offerings
Developing strong competitive messaging and value propositions to position Baker Hughes in a manner that speaks to customer needs and influences decision making
Ideating, planning, and executing campaigns for OFSE offerings including the development of solutions campaigns and account-based campaigns in alignment with market positioning themes
Partnering with product management on commercialization strategies including development of Commercialization Playbooks
Developing integrated campaigns plan that align with segment and product line sales & commercial business goals
Developing integrated campaigns plan that align with segment and product line sales & commercial business goals
Developing comprehensive launch programs that align marketing channels and tactics with the relevant customer engagement journey
Collaborating with Oilfield Services Equipment, Industrial & Energy Technology (IET) and corporate Growth & Experience (GX) Marketing, Brand, and Communications teams to utilize and align internal & external channels to ensure impacted stakeholders, influencers, and users are informed, trained, and ready to sell
Developing compelling content aligned with market positioning and value messaging for marketing channels including, but not limited to web, sales collateral, podcasts/webinars, case studies, social media, editorials, and trade shows
Tracking campaign key performance indicators (KPIs) and adjust marketing activities as needed to drive results.
Partnering with Marketing Directors, product line leadership, and management teams to identify marketing priorities in alignment with Baker Hughes, OFSE, segment, and product line marketing strategies
Identifying, documenting, and disseminating success stories and new business wins
Tracking and evaluating key Baker Hughes competitors and identify opportunities to counterattack their marketing in prioritized market segments
Identifying opportunities to showcase Baker Hughes technologies and solutions at conferences and in external media
Additional marketing and sales support duties as needed

Benefits

Contemporary work-life balance policies and wellbeing activities
Comprehensive private medical care options
Safety net of life insurance and disability programs
Tailored financial programs
Additional elected or voluntary benefits
You will be eligible to participate in Company-sponsored benefit programs, including health & welfare programs and the Thrift Plan (401k). You will have a choice of coverage options that best suit your needs. Coverage options and contribution amounts are related to your benefit elections, base salary level, and specific requirements of each of these plans.
This position is eligible for our comprehensive and competitive benefits package, which can be found here, and is further eligible for additional forms of compensation such as bonuses subject to the terms of the applicable benefit plans or policies.

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