Product Marketing Manager

Roku•New York, NY

8h•$109,000 - $117,000•Hybrid

About The Position

Roku is seeking a high-performing, results-driven Ad Product Marketing Manager (PMM) to lead the strategy, launch, and scaling of ad products enabled through our growing ecosystem of programmatic and retail media network partnerships. As Roku expands beyond traditional TV buying channels, this role will be essential in defining how partner-driven solutions are positioned, packaged, and scaled to unlock new segments and accelerate revenue growth. Operating at the intersection of Product, Sales, and Business Development, this PMM will bring structure and clarity to fast-moving, high-impact business lines. You will translate partner capabilities into compelling value propositions, shape cross-functional go-to-market plans and drive internal readiness across Roku’s commercial teams. You will also inform product roadmaps, identify market needs, and ensure new features are prioritized and launched with precision. As the day-to-day point of contact for emerging programmatic and retail media initiatives, you will own adoption, education, and ongoing optimization. Your work will streamline workflows, strengthen partner alignment, and create scalable frameworks that expand Roku’s footprint in an evolving advertising landscape. This role is ideal for someone who thrives in ambiguity, leverages data to guide decisions, and consistently raises the bar on how new products go to market.

Requirements

5+ years of experience in ad-tech or product marketing/management with a preferred focus in the programmatic landscape
Experience in a start-up environment, or you can demonstrate an entrepreneurial approach in your roles and an understanding of working in a low-resource environment.
Ability to clearly communicate vision, roadmap, and results to senior leads inside Roku and at partner organizations
Ability to take on and complete multiple projects simultaneously across short- and long-term time horizons
Outstanding organizational, analytical, written, and presentation skills
Entrepreneurial self-starter who deals well with ambiguity
Proven track record of influencing without authority
Passion for measuring results and making tasks simpler for internal stakeholders
Located in New York, NY
BA/BS degree required

Responsibilities

Translate technical product capabilities into clear value propositions, positioning, and messaging for internal and external audiences.
Partner closely with Product, Sales, Business Development, and Operations to manage roadmaps, streamline workflows, and ensure features launch effectively.
Create scalable frameworks for product rollout, including launch plans, playbooks, sales materials, FAQs, and enablement content.
Lead internal training and education efforts to ensure commercial teams understand how to sell and activate new partner-enabled solutions.
Monitor competitive landscapes across DSPs, RMNs, and CTV to inform positioning and differentiation for Roku.
Drive consistency and clarity across internal messaging, ensuring alignment on product definitions, requirements, and commercialization milestones.