Product Marketing Manager

Auvik Networks

4h•Remote

About The Position

We are seeking a self-directed, experienced Product Marketing Manager to join our dynamic Product team. Reporting to the Vice President, Product Market & Strategy, you will directly impact the success of Auvik’s products by driving product, market, and competitive knowledge. You will collaborate closely with cross-functional teams, including demand gen, sales, product management, and customer success, to ensure effective product positioning and communication to our target audience. You will influence product direction and development with customer and market insights. The ideal candidate will have a strong IT management background (especially networking), combined with the ability to communicate highly technical concepts to both technical and non-technical audiences.

Requirements

Proven years of product marketing experience with at least a few years of experience in a network management or IT market-facing role.
Proven experience in a technical product marketing role within a B2B SaaS organization.
Excellent written and verbal communication skills, with the ability to create compelling content and deliver persuasive presentations, both virtually & in-person.
A data-driven mentality in both the outside-in and inside-out messaging.
Exceptional ROI-tracking skills, able to prove what is - or isn’t - working.
Bachelor’s degree in a technical field such as computer science, computer networking, or equivalent experience.

Nice To Haves

Certification such as Pragmatic Marketing or Product Marketing Alliance certification is a plus.

Responsibilities

Be an expert in Auvik products
Serve as a technical product expert and spokesperson both internally and externally.
Know our buyers and users.
Identify and nurture relationships with key customers and industry influencers to maintain a finger on the pulse of our industry.
Know our competition and how they are positioned to ensure we’re aware of opportunities and recognize potential threats to the business.
Share prospect, customer and market knowledge with the broader team to inform our targeting, content, demand generation, sales, and customer success strategies.
Engage directly and encourage the team to listen to our prospects and customers to develop a deep understanding of the challenges they face.
Help to identify where and how Auvik’s products map to these challenges and deliver value.
Support the launches of new to market product releases and updates.
Collaborate with product management to develop product positioning and messaging that resonates with our target buyer personas.
Champion our brand both internally and externally.
Lead the ongoing evolution of our product, identity and messaging, while building awareness of the Auvik brand.
Provide input into the sales & marketing plan for the products covered, including key activities and budgets to support the retention of existing customers and the acquisition of new customers.
Understand and support our sales enablement team; collaborate with them on the problems we solve for our buyers and users; assist and develop internal tools and external collateral.
Collaborate regularly with members of the broader marketing, product management, sales, and customer success to ensure alignment; develop high-impact go-to-market plays and assets; get feedback on program effectiveness and process improvements.
Continuously evaluate systems and encourage process and documentation to enable more time for meaningful work.