Product Marketing Manager

Envista Holdings Corporation•Quakertown, PA

34d

About The Position

We are seeking a dynamic and experienced marketer to join our global brand and communications team. This role will support product marketing for the DEXIS portfolio along with communications and campaign initiatives. The ideal candidate has a strong background in product marketing and/or integrated marketing, with the ability to translate technical capabilities into compelling customer value.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
3-5 years of experience in product marketing or related roles, preferably in technology or SaaS.
Strong communication and organizational skills.
Experience managing multiple projects and meeting deadlines.
Comfortable working in a global, collaborative environment.

Nice To Haves

Experience in dental or medical technology is a plus, but not required.

Responsibilities

Support go-to-market planning and execution for new product launches.
Own and manage product marketing for the portfolio, including positioning, messaging, and go-to-market strategies.
Develop differentiated product positioning/messaging that resonates with audiences and aligns with brand strategy.
Maintain and update product collateral such as brochures, datasheets, presentations, and case studies.
Collaborate with content teams to create solution-oriented materials.
Conduct competitive research and summarize insights to inform product strategy and internal teams.
Stay informed on industry trends, customer needs, and competitive landscape.
Assist in tracking KPIs and reporting on campaign performance.
Partner with Product Management to understand the roadmap and translate features into customer benefits.
Work with Sales Enablement to develop tools that helps sales teams communicate product value.
Coordinate with Training and Education to support product-centric content.
Ensure messaging consistency across channels and touchpoints.
Use Asana (or similar tools) to manage timelines, deliverables, and stakeholders.
Develop tactical action plans and ensure on-time delivery of marketing assets and programs.
Support internal communications and brand initiatives as needed.
Perform other duties as assigned by the marketing leadership team as needed.