Product Marketing Manager

Trunk Tools, Inc. • Austin, TX

4d • Hybrid

About The Position

Trunk Tools is revolutionizing construction with a next-generation AI platform designed to supercharge the productivity of the deskless workforce. We’re seeking a Product Marketing Manager to lead and execute our Product go-to-market strategy across the full product suite: spanning AI agents, automation tools, platform services, and more. This is a pivotal role at the intersection of product, marketing, sales, and customer success, and we need a product marketer with broad experience across customer journeys and the product lifecycle. You’ll develop compelling, data-rich narratives, shape market perception, and drive adoption across a range of stakeholders, from field crews and project managers to C-level decision-makers. As the voice of the product in the market, you’ll help position Trunk Tools as the category-defining, field-first AI solution for the built world.

Requirements

• 5+ years of experience in Product Marketing for B2B SaaS, ideally in high-growth or startup environments.
• Eagerness to own a broad array of Product Marketing responsibilities, including but not limited to market, customer, and competitive research; GTM preparation and enablement; driving greater adoption and usage; and content development.
• Exceptional verbal and written communication skills with a talent for storytelling and simplification.
• Proven success launching new products, driving adoption, and enabling customer-facing teams.
• Ability to collaborate across diverse stakeholders—from engineering and product to marketing and sales.
• Strong strategic thinking combined with operational execution and a bias for action.
• Empathy for customers and an eagerness to improve how people work in the real world.
• Familiarity with tools like JIRA, HubSpot, or equivalent for managing roadmaps and campaigns.

Nice To Haves

• Experience marketing to deskless workforces or field-first industries (e.g., construction, manufacturing, logistics) strongly preferred.
• Experience marketing AI solutions and has extensively used AI tools for product marketing responsibilities.

Responsibilities

• Strategic Positioning & Messaging
• Craft and evolve clear, differentiated, persona-specific messaging for enablement and content that articulates the value of our AI platform and agents to construction executives and technical users in the field.
• Master the competitive landscape and addressable market for our current and future product solutions to inform positioning
• Go-To-Market Leadership
• Own go-to-market planning and execution for new product launches, monthly feature rollouts, and platform updates.
• Partner with Product, Sales, and Customer Success to ensure GTM alignment and readiness across the organization.
• Customer Insights & Influence
• Lead structured customer and market discovery to deeply understand buyer needs and product-market fit.
• Partner with Product Managers to identify customer and market needs and help shape the product roadmap.
• Translate voice-of-customer insights and platform data into impactful marketing programs and content.
• Cross-Functional Enablement
• Create and manage sales enablement materials, including pitch decks, product one-pagers, demo scripts, and training sessions.
• Collaborate with Demand Generation to develop customer- and product-focused campaigns, web pages, and thought leadership.
• Ensure that product updates and new capabilities are clearly communicated and easily adopted by customers.
• Data-Driven Optimization
• Define and track KPIs to measure launch effectiveness, feature adoption, and marketing impact.
• Continuously iterate on messaging and programs based on performance data and customer feedback.

Benefits

• A close-knit and collaborative early-stage startup environment where every voice is heard and every opinion matters
• Competitive salary and stock option equity packages
• 3 Medical Plans to choose from including 100% covered option. Plus Dental and Vision Insurance!
• Learning & Growth stipend
• Flexible long-term work options (remote and hybrid)
• Free lunch provided in the office in NYC & Austin - you’ll never go hungry with us!
• Unlimited PTO; We truly believe in work-life balance and that hard work should be balanced with time for rest and rejuvenation
• IRL / In-Person retreats throughout the year

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 51-100 employees