Product Marketing Manager

LeadVenture

11d

About The Position

LeadVenture is looking for an experienced Product Marketing Manager to shape how our products are positioned, launched, and sold. This role sits at the intersection of product, sales, and revenue marketing, ensuring our solutions are clearly understood, differentiated, and compelling to the right buyers. This is a role for a strong operator and owner—someone who can turn product complexity into clear value, enable sales teams to win, and help the business go to market with focus and confidence. As Product Marketing Manager, you will own product positioning, messaging, and go-to-market execution for our used auto vertical. You’ll partner closely with Product, Sales, Revenue Marketing, and RevOps to ensure launches land, sales teams are enabled, and customer value is clearly articulated throughout the funnel. You will be both strategic and hands-on—defining narratives while also producing the assets and enablement that drive real impact.

Requirements

3+ years of experience in B2B SaaS product marketing
Has actually led launches end to end, not just written messaging docs
Comfortable pushing sales teams forward with clear narratives, talk tracks, and proof (you earn trust instead of forcing compliance)
Exceptional at turning complexity into clarity, especially when products, stakeholders, or priorities are messy
Communicates with confidence and conviction, whether in a deck, a Teams thread, or a room full of execs
Naturally cross-functional and highly likable (you can influence product, sales, and leadership without stepping on toes or burning goodwill)
A true operator: sees gaps, takes ownership, and moves things forward without waiting for perfect direction or permission
Bachelor’s degree in marketing, business, or equivalent experience
Ability to travel up to 20–25%

Nice To Haves

Experience in growth-stage or PE-backed SaaS
Experience supporting verticalized or multi-product portfolios
Familiarity with modern GTM, RevOps, and AI tools

Responsibilities

Own positioning and messaging for products and solutions across priority markets and verticals
Translate product capabilities into clear customer value and outcomes
Develop differentiated narratives grounded in customer needs and competitive context
Lead GTM planning and execution for new products, features, and enhancements
Partner with Product, CSM, and Sales to ensure launches are focused, coordinated, and measurable
Create launch plans that include messaging, enablement, campaigns, and internal readiness
Equip Sales and BDR teams with the tools they need to win, including pitch decks and talk tracks
Create competitive battlecards and objection handling resources
Develop use cases, case studies, and proof points
Partner closely with Sales leadership to gather feedback and continuously improve enablement
Own competitive research and analysis
Translate insights into actionable guidance for Sales and Marketing
Help the organization understand where we win, why we win, and where we need to improve
Develop deep understanding of ICPs, buyer personas, and customer journeys
Partner with Customer Success and Product to surface insights from the field
Use insights to inform positioning, campaigns, and roadmap conversations
Work closely with Product Management on roadmap and launches
Work closely with Revenue Marketing on campaigns and pipeline support
Work closely with RevOps on enablement alignment and feedback loops
Act as a connective tissue across teams to ensure clarity and consistency
Leverage AI tools to accelerate research, content creation, and analysis
Stay current on modern PMM practices and tools to improve efficiency and effectiveness