Product Marketing Manager

Instructional Empowerment•Blairsville, PA

14h•$90,000 - $100,000•Remote

About The Position

We are seeking a revenue-oriented Product Marketing Manager (PMM) to lead go-to-market strategy, sales enablement, and product positioning across our portfolio with a specific focus on school employee observation and evaluation. This is not a brand marketing role. This is a commercial, pipeline-impact position focused on accelerating revenue, increasing win rates, and driving expansion within K–12 school districts. The PMM operates at the intersection of Product, Business Development, and Marketing — ensuring our solutions are clearly differentiated, sales teams are equipped to win, and launches translate into measurable revenue impact. This role requires prior sales and/or marketing experience. K–12 commercial experience (sales, marketing, product, or product marketing within school districts) is highly preferred. An educator background is not required.

Requirements

5+ years of experience in product marketing, sales, marketing, go-to-market strategy, or revenue enablement.
Direct sales and/or marketing experience required.
Experience supporting complex, consultative B2B sales cycles.
Demonstrated success developing positioning and enablement that drives measurable revenue impact.
Strong analytical skills with the ability to turn data into commercial strategy.
Experience working cross-functionally with Product, Marketing, and Sales leadership.
Strong business acumen and comfort operating in a revenue-driven environment.

Nice To Haves

K-12 industry, Ed-Tech or Teacher Evaluation experience
Experience selling to or marketing within public school districts.
Familiarity with district-level buying processes, funding cycles, and board approval dynamics.

Responsibilities

Lead end-to-end go-to-market strategy for new products (including professional development and use of proprietary software) enhancements and service offerings.
Define Individual Customer Profiles (ICPs), buyer personas, and district-level decision drivers.
Develop differentiated positioning and messaging aligned to competitive realities.
Build launch strategies that directly support pipeline creation and deal acceleration.
Identify cross-sell and expansion opportunities within existing accounts.
Partner with Business Development to align messaging to each stage of the consultative sales cycle.
Develop high-impact sales tools in collaboration with subject matter experts, including: Sales decks Competitive battlecards Case studies Board-ready adoption materials ROI messaging Campaign narratives
Improve underperforming collateral using win/loss analysis and performance data.
Equip sales teams with messaging that shortens sales cycles and improves close rates.
Conduct voice-of-customer research (interviews, advisory groups, surveys, win/loss analysis).
Monitor competitive positioning and district funding trends.
Translate insight into actionable recommendations for Product roadmap and commercial strategy.
Analyze pipeline data, win rates, evaluation adoption, purchase, and implementation sales cycle velocity, and adoption metrics.
Measure Go-to- Market effectiveness and optimize based on performance.
Provide leadership with strategic recommendations to increase market penetration and Annual Recurring Revenue growth.