Product Marketing Manager

American Heart Association • Dallas, TX

21h • $70,000 - $80,000 • Hybrid

About The Position

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
We have an excellent opportunity for a Product Marketing Manager in our Healthcare Business Solutions department!
This position is based out of our National Center office in Dallas, TX. This is a hybrid role (in-office at least 1 to 2 days a week, as needed).
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X, and at heart.jobs.

Requirements

• Bachelor's degree or equivalent work experience in marketing, communications, advertising, or journalism
• Three (3) years of experience managing marketing programs involving integrated marketing communications
• Consistent record of creating and executing integrated marketing campaigns using tactics that include live events, webinars, email marketing, digital advertising, social media, creative and design capabilities, and market research
• Strong project management and organizational skills with the ability to prioritize and manage multiple timelines.
• Experience supporting full product lifecycle marketing—launch planning, go‑to‑market execution, and ongoing audience engagement
• Strong written communication skills, including technical writing, email marketing, and content development for professional audiences
• Skilled in navigating environments with evolving processes; capable of contributing to process development and documentation
• Ability to travel up to 15% - 20%, including overnight stays

Responsibilities

• Responsible for developing and implementing a marketing strategy for programs in the Healthcare Business Solutions department.
• Responsible for developing marketing initiatives, collaborative opportunities, partnership requests, brand structure and guidelines, and maintaining internal and external-facing marketing mediums, including online strategy, website development, marketing tools, and conference presence.
• Creates, manages, and implements marketing plans for assigned programs such as internal communications, consumer marketing, web, and social media marketing
• Manages the development of marketing collateral across digital/interactive, social media, webinars, and live events
• Designs and compiles materials for online publications. Develop and updates digital marketing platforms
• Manages vendor/agency relationships to ensure effective execution and timely delivery of campaign components
• Serves as a marketing lead throughout the entire product development process for new and updated courses, materials, and programs
• Partners and complete projects with existing association programs and initiatives. Facilitates marketing campaign prioritization in collaboration with internal stakeholders and establishes long-term integrated marketing plans aligned to the unique needs of the Healthcare Business Solutions department and its eCommerce platforms and products
• Collaborates with the Communications team to complete timely promotions. Evaluates and maintains brand integrity and evolving needs
• Collaborates with other Association departments on reporting and status updates that will provide insight into marketing campaign results and measure effectiveness, including lead generation, opportunity creation, pipeline contribution, and return on investment of marketing efforts within the program
• Organizes event efforts supporting various industry conferences and tradeshows, including promotional efforts and logistics

Benefits

• Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
• Performance and Recognition – You are rewarded for achieving success through annual salary planning and incentive programs; eligibility for an incentive program is based on the type of position.
• Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
• Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. Heart U is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
• Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
• Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level