(US) Product Marketing Manager

PointClickCare

3d•$115,000 - $128,000•Remote

About The Position

The Product Marketing Manager at PointClickCare is a primary representative from the Marketing team owning go-to-market and new product launch planning and execution. In this role, you will be the customer-facing subject matter expert responsible for understanding how they relate to customer needs and buying criteria, developing marketing and sales enablement assets and tools to transfer that knowledge to the sales channel, and supporting prospect education and lead generation/nurture programs. Youâll serve as the PointClickCare Marketing representative to our partner ecosystemâproviding guidance on marketing best practices, supporting their needs in alignment with our guidelines, and collaborating closely with tier-one partners to drive mutual success. In addition to working with the Marketing team, you will regularly collaborate cross-functionally (Partnerships, Sales, Product Management, Customer Success and others). It is a balancing act that requires strong diplomatic skills, including knowing when to push back and when to dive in. This role centers on the Marketplace Partner Program, driving the evolution of its strategy, introducing new categories to the Marketplace, and increasing customer adoption of Marketplace applications. There are many ways to drive impact in this role, so we're looking for someone who will take initiative, get their arms around the possibilities, and invest their time and energy strategically where they see the most opportunity for impact.

Requirements

Bachelor degree; advanced degree in business or marketing or equivalent experience desirable
4-6 years in product marketing experience
Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing.
Experience with B2B SaaS healthcare technology required.
AI Fluency and/or use of M365 Copilot
Strong written and verbal communications skills, from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audience-base
Knowledge of marketing principles and practices
Excellent time management, interpersonal, communication, decision making, and organization skills
A âroll up the sleevesâ attitude; a self-starting orientation with the intense drive to âmake things happen"

Nice To Haves

Certification in Pragmatic Marketing or SiriusDecisions Product marketing a plus.
Experience with partner marketing highly preferred.
Industry experience in the segment a definite asset

Responsibilities

Develop product positioning, value propositions and messaging that resonate with the buying audience and product the source messaging blueprint or positioning guide
Lead product launches, including strategy, KPI development, and creation of tools and collateral; assist with product naming and competitive positioning.
Collaborate with marketing peers to drive development of a variety of content including sales decks, solution sheets, customer references, thought leadership and campaign assets
Collaborate with the partner managers to provide guidance on marketing best practices and ensure alignment with PointClickCare guidelines.
Enable sales by communicating product value propositions and delivering sales tools that support the selling process.
Serve as a subject matter expert for complex sales inquiries, customer education, and roadmap updates; lead sales training on new products and enhancements.
Gather and analyze market intelligence and customer insights, including buying criteria, regulatory considerations, and segment-specific demands; maintain awareness of partner offerings and their synergies or competitive threats.
Align closely with members of product management team and Marketplace partner team to facilitate the appropriate flow of information between the teams.
Collaborate with marketing programs, brand, and digital teams to ensure consistent product themes across campaigns and events.
Develop and distribute public-facing product launch materials; contribute to blogs, presentations, and webinars to showcase product and market strengths.
Work with customers to create case studies, references, and testimonials.
Work collaboratively with internal sales and marketing teams to educate them on ways to concisely demonstrate the strengths and features of our products and enhancements to both existing and prospective customers.
Provide guidance to marketing teams on themes for programs and events, ensuring they are equipped with content to deliver to customers/prospects.
Foster strong cross-functional collaboration to build consensus and drive shared outcomes.