Product Marketing Manager

eBay • Denver, CO

6d • $70,000 - $120,700

About The Position

At eBay, we're more than a global ecommerce leader — we’re changing the way the world shops and sells. Our platform empowers millions of buyers and sellers in more than 190 markets around the world. We’re committed to pushing boundaries and leaving our mark as we reinvent the future of ecommerce for enthusiasts. Our customers are our compass, authenticity thrives, bold ideas are welcome, and everyone can bring their unique selves to work — every day. We're in this together, sustaining the future of our customers, our company, and our planet. Join a team of passionate thinkers, innovators, and dreamers — and help us connect people and build communities to create economic opportunity for all. Who We Are TCGplayer, now part of eBay, connects a global community of millions of buyers with tens of thousands of retailers across a $25B global collectible card game and hobbyist market. Founded by and for TCG enthusiasts, we build marketplace technology, tools, and services that help small businesses sell simply and profitably at scale. We’re proud of our inclusive, people-first culture and have been recognized as one of New York State’s 50 Best Employers and a Fortune Top 100 Company for Women. Our mission is to be the most trusted TCG platform empowering sellers and delighting hobbyists worldwide. The Impact You Will Make Here We’re looking for a Product Marketing Manager to join our Seller Marketing team and play a key role in helping thousands of brick-and-mortar and online sellers grow their businesses on TCGplayer. In this role, you’ll own go-to-market execution for seller-facing tools and workflows; translating product strategy into: clear positioning, compelling messaging, and educational experiences that drive adoption and long-term engagement. As a Product Marketing Manager you will execute high-impact launches that drive awareness, adoption, and usage across key customer segments. You’ll work closely with Product, Sales, Lifecycle, Content, and Analytics partners to ensure sellers understand the value of our tools, know how to use them, and see measurable benefits from adoption. Your work will directly contribute to growing the seller ecosystem and expanding the number of collectibles available to hobbyists.

Requirements

• Bachelor’s degree in business or marketing, or equivalent experience
• 4–7+ years in Product Marketing or B2B growth marketing, particularly in eCommerce or SaaS
• Proven track record in launching products and driving measurable business impact
• Proficiency in data analytics and defining success metrics.
• Strong writing and public speaking skills
• Experience with analytics and GTM stacks such as Amplitude, GA, Tableau, and HubSpot CRM/CMS

Responsibilities

• Drive go-to-market execution for B2B seller tools and features, including launch planning, messaging, segmentation, and channel coordination in partnership with Product
• Shape positioning and value propositions by partnering with Product teams to run alphas and betas, gather seller feedback, and refine messaging based on real-world usage
• Enable seller education and adoption by collaborating with Content to create videos, guides, and other educational assets
• Improve seller lifecycle journeys by working with Lifecycle Marketing to design triggered campaigns that support activation, engagement, and habitual use
• Conduct market and workflow research to identify insights that inform positioning, packaging, and prioritization decisions
• Measure and optimize performance by partnering with RevOps and BI to define KPIs, track engagement and adoption metrics, and run experiments
• Support community engagement through product office hours, webinars, and events, while capturing case studies that showcase seller success
• Build value demonstration tools (e.g., case studies, calculators, and estimators) that clearly communicate the ROI and impact of seller tools

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level