Product Marketing Manager
About The Position
DebtBook is an industry-leading fintech software platform that revolutionizes the way local government, higher education, and healthcare finance teams work. Our powerful, cloud-based software helps these organizations manage all aspects of their debt, cash, leases, and subscriptions, streamline financial reporting, and share information simply with others. We are passionate about modernizing treasury management and simplifying accounting compliance in the public sector, allowing organizations to break through operational barriers to unlock strategic insights. WHAT YOU’LL DO As a Product Marketing Manager, you will: Own go-to-market strategy for new products, major feature launches, and enhancements — from positioning and messaging through launch execution and post-launch adoption Develop clear, compelling product positioning and value propositions that resonate with public-sector finance leaders across government, higher education, and healthcare Serve as the primary marketing partner to Product, deeply understanding our platform, roadmap, and customer needs to translate product capabilities into customer-centric stories Partner closely with Sales and Customer Success to build high-impact enablement materials, including pitch decks, one-pagers, battlecards, FAQs, buyer personas, and customer-facing presentations Plan, organize, and execute product-focused webinars, demos, and virtual events to support launches, pipeline generation, and customer education Lead competitive and market research to inform positioning, messaging, and sales strategy, including win/loss insights and competitive intelligence Collaborate with Demand Generation, Content, and Marketing Operations to support integrated campaigns, website messaging, and launch execution Act as a subject-matter expert and internal evangelist for your product areas, ensuring consistent messaging across teams and channels Measure and analyze launch performance, product adoption, and campaign impact to continuously refine go-to-market strategy and execution
Responsibilities
- Own go-to-market strategy for new products, major feature launches, and enhancements — from positioning and messaging through launch execution and post-launch adoption
- Develop clear, compelling product positioning and value propositions that resonate with public-sector finance leaders across government, higher education, and healthcare
- Serve as the primary marketing partner to Product, deeply understanding our platform, roadmap, and customer needs to translate product capabilities into customer-centric stories
- Partner closely with Sales and Customer Success to build high-impact enablement materials, including pitch decks, one-pagers, battlecards, FAQs, buyer personas, and customer-facing presentations
- Plan, organize, and execute product-focused webinars, demos, and virtual events to support launches, pipeline generation, and customer education
- Lead competitive and market research to inform positioning, messaging, and sales strategy, including win/loss insights and competitive intelligence
- Collaborate with Demand Generation, Content, and Marketing Operations to support integrated campaigns, website messaging, and launch execution
- Act as a subject-matter expert and internal evangelist for your product areas, ensuring consistent messaging across teams and channels
- Measure and analyze launch performance, product adoption, and campaign impact to continuously refine go-to-market strategy and execution
Benefits
- Competitive salaries plus equity (stock options) for all employees
- Comprehensive health, dental, and vision insurance, 401(k) with 4% employer match
- Flexible work schedules and generous leave policies (including unlimited PTO)
- Professional development opportunities and tuition reimbursement
- Family and wellness perks
- In-person social events
- Top-of-the-line equipment, and a newly furnished office
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
Number of Employees
101-250 employees
