Product Marketing Manager - 251205-2

Kaseya•Miami, FL

11d

About The Position

We are looking for a strategic and collaborative Product Marketing Manager to execute the go-to-market strategy for our product IT Glue. In this role, you will shape product narratives, define positioning and messaging, and ensure cross-functional alignment with Product and Go-to-Market (GTM) teams. A key part of your success will be enabling our sales organization with the tools, content, and insights needed to close deals and drive customer value.

Requirements

2-5+ years of experience in product marketing in B2B SaaS or technology.
Proven success in in crafting messaging, positioning, and go-to-market strategies that resonate with technical and business audiences.
Experience driving product launches and sales enablement programs
Strong storytelling, communication, and strategic thinking skills
Skilled at turning technical features into clear, customer-focused benefits
Ability to analyse complex market data, customer insights, and usage trends to shape strategy
Strong project management skills
Bachelor's degree in Marketing , Business, or a technical discipline

Nice To Haves

MBA is a plus.
Certifications from Pragmatic Institute or Product Marketing Alliance a plus.

Responsibilities

Execute the development and execution of GTM strategies that drive awareness, adoption, and revenue for IT Glue.
Messaging & Positioning: Craft clear, differentiated messaging and compelling product narratives that resonate with target audiences.
Sales Enablement: Develop high-impact sales tools, presentations, competitive positioning, and training to empower sales and customer-facing teams.
Cross-Functional Collaboration: Act as a strategic partner to Product, Sales, Customer Success, and other GTM teams, aligning product capabilities with market needs and business goals.
Launch Planning: Own end-to-end planning and execution of product launches, ensuring readiness across all functions and channels.
Market Intelligence: Gather and synthesize customer, competitor, and market insights to inform product strategy and GTM plans.

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