Product Marketing Manager, Amazon Payments Products

Amazon • Seattle, WA

33d

About The Position

Interested in working for Amazon credit cards? We are looking for a Product
Marketing Manager to lead acquisition content optimization on a proprietary
machine learning advertising platform. You will own a roadmap, build tests and
scale learnings for our credit products. The successful candidate thrives in
fast paced environments, loves to test and learn, and is motivated by driving
results.

In this role, you will be responsible for building an annual plan, and
championing marketing experiments to improve advertising content. You will focus
on all aspects of the acquisition funnel – banners, marketing pages, and
application form – to continually improve customer conversion. You will lead
testing projects from end to end, partnering with a team of high caliber
marketers, data scientists, designers, and product managers across Amazon. The
role requires creativity, as you will build, refine and execute customer focused
messaging and advertising. In parallel, you will pay special attention to
regulatory and compliance requirements. You will dive into the results data from
your experiments and share performance and learnings - course correcting and
scaling to deliver results. You will share results on an ongoing basis with
leaders within Amazon and with our bank partners.

Requirements

• 2+ years of professional non-internship marketing experience
• Bachelor's degree in marketing, communications, or equivalent
• Experience with A/B or multivariate testing
• Experience using data and metrics to measure impact and determine improvements
• Experience with onsite marketing, lifecycle marketing and digital advertising
• Demonstrated ability to work independently and autonomously
• Demonstrated ability to work independently and autonomously

Nice To Haves

• Experience working with financial services partners
• Experience leading cross-functional teams to establish strong partnerships with demonstrable results
• Knowledge of HTML, XML, and Excel
• Attention to detail, excellent organization skills, and ability to manage multiple competing priorities

Responsibilities

• Develop annual testing plan, sharing experiment and execution roadmap.
• Lead initiatives end to end, working with cross functional teams – legal, finance, product, design, data science, and bank partners – to optimize, execute and deliver campaigns.
• Create on-brand, best in class content, tailored to appropriate customers and effectively build acquisition campaigns for our credit products.
• Partner with internal design team to innovate on acquisition marketing campaigns.
• Analyze the performance of campaigns, and share results with senior leaders and stakeholders.
• Coordinate initiatives with key financials partners, working backwards to ensure a streamlined execution and approval process to launch initiatives.

Benefits

• health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
• 401(k) matching
• paid time off
• parental leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level