Product Marketing Manager 3 - Embedded Payments

WEX•Portland, ME

2d•$94,000 - $125,000

About The Position

About the Role We’re looking for a customer-obsessed Product Marketing Manager (PMM) to own the go-to-market strategy for WEX's Corporate Payments solutions, including our Embedded Payments portfolio. You’ll be responsible for shaping how we competitively position our Embedded Payments offerings, communicate the value and drive adoption among core Payments audiences (Treasurers, CFOs) and emerging influencers (Developers, CTOs). We’re looking for a PMM who brings a data-first mindset, strong strategic clarity, and a bias for action — someone who can convert complex market dynamics and technical capabilities into clear go-to-market strategies, measure what matters, and partner closely with sales, product, marketing, and technology teams to deliver results. How You'll Make an Impact

Requirements

5+ years of relevant work experience, including 2+ years in product marketing or related roles in B2B SaaS, fintech or payments.
Experience building go-to-market strategies, messaging, and enablement content.
Strong analytical and research skills; proven ability to validate assumptions and surface insights.
Exceptional writing and presentation skills.
Experience with marketing to technical audiences.
Bachelor’s degree in marketing, business, communications, or related field.

Responsibilities

Own positioning, messaging and GTM strategy
Define and evolve messaging pillars, value propositions, and sales narratives tailored to core and emerging Payments audiences. Translate technical capabilities, like virtual card integrations and Payment APIs, into compelling stories that resonate. Use customer and market insights to sharpen our differentiation in the Payments industry.
Drive launches and adoption: Lead cross-functional go-to-market efforts for the Embedded Payment portfolio, including new product features and API enhancements. Build adoption programs that help Payments customers onboard quickly and see value from their first use. Ensure launches deliver clear, measurable impact in awareness, usage and customer satisfaction.
Enable sales and marketing to win Build and maintain sales enablement materials, including those targeting technical audiences. Deliver ongoing updates and competitive insights that empower sales teams to position WEX effectively. Partner with the broader marketing team on targeted campaigns to drive acquisition and adoption.
Fuel customer and market insight Conduct primary and secondary research, including customer interviews and win/loss analysis. Track industry trends to identify opportunities. Measure adoption, funnel velocity and win rates to make data-driven recommendations.