Product Marketing Manager
About The Position
HP is looking for a strategic Product Marketing Manager to lead go-to-market planning, product positioning, and marketing strategy for our consumer laptop and desktop portfolio . You’ll be responsible for defining product value propositions and key selling points (KSPs), and building the strategic foundation to support execution across retail, e-tail, HP.com, and campaigns (product dependent). This includes developing messaging frameworks and customer-facing assets that empower regional teams and ensure consistent, high-impact launches globally. This role is responsible for driving the execution of marketing communications strategies within the assigned business area, adhering to established policies, standards, and direction. The role leads the development of insights-led new product introduction campaigns and ensures alignment with business objectives. Additionally, the role involves overseeing the definition and execution of customer-facing value propositions, adopting innovative marketing techniques, executing global marketing strategies, conducting market research, and fostering productive relationships while providing guidance to lower-level employees.
Requirements
- Four-year or Graduate Degree in Marketing, Communications, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
- Typically has 7-10 years in product or brand marketing, ideally in consumer tech.
- Strong communicator with a strategic mindset, experience in global launches, and a passion for translating technology into compelling stories.
- Ability to thrive in a fast-paced environment with multiple stakeholders.
- Analytics
- Brand Management
- Brand Marketing
- Brand Strategy
- Branding
- Customer Relationship Management
- Data Analysis
- Digital Marketing
- Go-to-Market Strategy
- Key Performance Indicators (KPIs)
- Market Research
- Marketing
- Marketing Communications
- Marketing Strategies
- New Product Development
- Product Marketing
- Project Management
- Selling Techniques
- Social Media
- Thought Leadership
- Effective Communication
- Results Orientation
- Learning Agility
- Digital Fluency
- Customer Centricity
Nice To Haves
- NA
Responsibilities
- Own go-to-market strategy and product positioning across the consumer PC portfolio
- Define value propositions and KSPs to guide launch and campaign strategy
- Create messaging frameworks and marketing assets including digital, print, and video to support global execution
- Collaborate cross-functionally with product, market and category teams, marketing insights, and agencies
- Partner cross-functionally to pilot and train AI tools for messaging development
- Leverage qualitative and quantitative research to inform product development and marketing strategies
- Work with external partners (e.g. Intel, AMD, Microsoft) on co-marketing initiatives and product integration messaging and asset creation
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- Long term/short term disability insurance
- Employee assistance program
- Flexible spending account
- Life insurance
- Generous time off policies, including;
- 4-12 weeks fully paid parental leave based on tenure
- 11 paid holidays
- Additional flexible paid vacation and sick leave
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Number of Employees
5,001-10,000 employees
