Product Marketing Manager
About The Position
At Great Minds, we believe every child is capable of greatness. We are seeking a Product Marketing Manager to join our Literacy team. This role is responsible for developing and executing go-to-market strategies that bring our curricula to life for PK–12 educators, administrators, and decision-makers. You will serve as the voice of the customer and the market within Great Minds, translating insights into differentiated positioning, compelling value propositions, and strategies that increase engagement and product use. The Product Marketing Manager will work closely with product management, sales, demand generation, and customer success to shape our go-to-market plans. Creative and strategic, you will develop messaging, pricing/bundling recommendations, and enablement tools that support revenue growth and deepen customer relationships.
Requirements
- 7+ years’ experience in product marketing-related roles, edtech highly preferred.
- Demonstrated experience in product messaging, go-to-market strategy, and customer segmentation.
- Experience developing print and digital sales enablement tools (collateral, sampling strategies, etc)
- Experience marketing to both prospective and current customers.
- Collaborative mindset with ability to influence across functions.
- Exceptional communication and presentation skills.
- Bachelor’s degree
Responsibilities
- Build go-to-market strategies that capture market share for existing and new programs in the Literacy portfolio.
- Partner with Market Research, Sales, and Success to capture, synthesize, and elevate voice-of-customer and voice-of-market insights.
- Develop customer segmentation models to inform targeting, positioning, and bundling strategies.
- Partner with the product team to align roadmap priorities with customer needs and adoption cycles.
- Translate product attributes into clear value propositions, differentiated positioning, and customer-centric, benefit-driven messaging.
- Support development of pricing strategies and bundles that align with market demand and organizational goals.
- Ensure consistency of messaging across sales, marketing, and customer-facing channels.
- Develop and deliver sales training, competitive analyses, product overviews, and collateral to ensure sales teams can effectively position programs.
- Provide strategic guidance and support for key sales opportunities.
- Design and execute strategies that increase customer engagement, product usage, and opportunities for renewal.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
