Product Marketing Manager

Airgas•Radnor, PA

20h•Hybrid

About The Position

Manage the product/brand in terms of technology, technical aspects, industrialization, codes, offer and competitiveness; Maintain a worldwide approach of the products. Ensure the continuous improvement of performance & competitiveness. Provide support to the proposal team and to project execution teams. At Airgas, we RESPECT, HONOR and VALUE diversity. Airgas is Hiring for a Product Marketing Manager - Radnor, PA! We are looking for you ! Hybrid work schedule. Airgas, an Air Liquide company, is a leading U.S. supplier of industrial, medical and specialty gases, as well as hardgoods and related products; one of the largest U.S. suppliers of safety products; and a leading U.S. supplier of ammonia products and process chemicals. Through the passion and diversity of its 18,000 associates, Airgas fosters a culture of safety, customer success, sustainability and innovation. Airgas associates are empowered to share ideas, take initiative and make decisions. Airgas is a subsidiary of Air Liquide, a world leader in gases, technologies and services for industry and healthcare. Present in 60 countries with approximately 66,500 employees, Air Liquide serves more than 4 million customers and patients. Join us for a stimulating experience: At Airgas, you matter and so does the work you do. As a member of our team, you play an important role in the success of your team, making sure our products are created sustainably and delivered safely and efficiently. In turn, you’ll find a welcoming workplace where you’re valued for who you are and where you can fill your potential while growing a fulfilling career — whatever path you choose.

Requirements

Bachelor’s Degree in Marketing or Business Administration/Management or equivalent education and experience
Minimum of five years relevant experience, ideally in a B2B environment
Experience delivering effective, results-oriented marketing plans
Multi-channel B2B marketing experience leveraging advertising, trade shows, social media, website content, retail promotion and more to achieve marketing objectives including driving brand consideration, lead nurturing and driving product adoption
Ability to lead in cross-functional work teams, with project management skills and attention to details, translating marketing plans and strategies into effective marketing tactics
Effective communicator; ability to work effectively and build consensus across various functional groups to achieve goals
Excellent organization and time-management skills
Results-oriented, strong sense of urgency, proactive and flexible
Ability to work under pressure on multiple projects simultaneously while meeting deadlines
Proficient in Google Suite tools
10-25% travel required

Nice To Haves

Master’s Degree preferred
Experience in Canva and Adobe Suite a plus

Responsibilities

Manage the product/brand in terms of technology, technical aspects, industrialization, codes, offer and competitiveness
Maintain a worldwide approach of the products
Ensure the continuous improvement of performance & competitiveness
Provide support to the proposal team and to project execution teams
Define effective marketing plans, working with market segment, business development, and business unit leaders to understand current business challenges and across marketing teams to define objectives, strategies and tactics
Create compelling positioning and messaging for both internal and external audiences to maximize business impact
Work with internal and external agencies to create content that resonates with customers across marketing channels, ensuring consistency and clarity
Drive execution of marketing plans, collaborating with channel partners to reach target audiences through owned (retail, website, email, social), paid media (digital and non-digital ads, trade shows)
Lead marketing initiatives at an enterprise level (US and Canada) and at a divisional/regional level
Equip sales and business development teams with the necessary tools and collateral to effectively communicate product value and close deals
Collaborate with business, sales and marketing teams to support launch of new products
Develop branding, value proposition, and launch plans
Collaborate across teams to execute the plan