Product Marketing Manager

Microsoft•Redmond, WA

12h

About The Position

Are you energized by the opportunity to shape how Microsoft engages with senior operations leaders across industries? Are you excited about helping customers explore how AI can transform the operations function? We are seeking a strategic and customer-obsessed Product Marketing Manager to lead Business Decision Maker (BDM) audience marketing for Operations Leadership (Chief Operating Officer) across Manufacturing, Mobility, Energy, Consumer Goods, and Retail. This cross-segment role reports into the Industrial Marketing team and plays a pivotal part in positioning Microsoft as the trusted partner for frontier firms—those pushing the boundaries of innovation and operational excellence. Agentic AI is already transforming industries, and we want to help key functions understand the specific relevance of agents in the context of their daily work. Operations leaders are a priority audience, with concerns that cross industry boundaries. In this role, you will have a unique opportunity to explore how we can reach this audience with the right messages to accelerate their AI journey. You’ll join a high-impact team at the intersection of product innovation, industry expertise, and audience insight. Your work will help define how Microsoft empowers operations decision makers to lead with agility, resilience, and sustainability, amplified by the transformative potential of agentic AI. From crafting compelling narratives to orchestrating go-to-market strategies, you’ll drive engagement with our most strategic customers and accelerate their journey toward intelligent operations.

Requirements

Master's Degree in in Marketing, Computer Science, Business or related field AND 3+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 5+ years experience in business OR equivalent experience.
1yr+ Experience engaging with operations or manufacturing-related audiences.

Nice To Haves

Master's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR equivalent experience.
Experience in storytelling and executive communication skills
Proven ability to collaborate across marketing, engineering, and sales
Data-driven mindset with experience using behavioral insights to inform strategy

Responsibilities

Audience Strategy & Insights: Builds understanding of operations BDM personas (e.g., Chief Operating Officer, VP of Operations, VP of Business Transformation) across industries. Leverage behavioral signals, industry trends, and role-based insights to shape strategy.
Messaging & Positioning: Develop compelling narratives that communicate Microsoft’s differentiated value in enabling resilient, intelligent, and sustainable operations. Tailor messaging to industry-specific challenges and transformation levers.
Go-to-Market Execution: Partner with integrated marketing, engineering, and field teams to launch campaigns and content that drive awareness, engagement, and pipeline growth across segments. Work across industry-specific marketing initiatives to identify where and how to reach the operations BDM audience.
Content Development: Lead the creation of persona-based assets including solution plays, customer stories, executive presentations, and thought leadership tailored to operations leaders in each vertical.
Field & Partner Enablement: Equip field sellers and partners with messaging frameworks, pitch decks, and customer engagement tools that reflect the priorities of operations leaders across industries.
Performance Measurement: Track engagement across the Manufacturing Marketing Account List (MAL), Azure Target Account List (TAL), and other segment-specific lists. Optimize based on Highly Engaged (HE) seller recommendations and campaign performance.
Other: Embody our Culture & Values .

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